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4 March 2019 | GIATA Room Type Mapping

GIATA announces product launch at ITB – Room Type Mapping

Berlin, 04.03.2019 - GIATA will present their Room Type Mapping solution at the 53rd ITB Berlin, Germany from 6th to 10th March 2019. The challenges of Room Type Mapping are well known in the industry and have long been considered to be unsolvable. Each provider names their room types differently from the next provider making it very confusing for the OTA to determine which room types are actually being offered. Since there are no uniform naming conventions or industry standards, it is seemingly impossible to compare room type offers on a like-for-like basis. Because it is difficult to identify and compare similar room types, most current solutions involve “work arounds”. These work arounds mean that the customer doesn't receive the widest possible choice of room types per hotel at the most competitive prices. Alternatively the customer may be presented with a long list of inconsistently labelled room types, from which they have to make their own selections.

GIATA is pleased to announce a completely new answer to solving one of the most complex problems within the online hospitality sector. Until now the market was using the traditional data mapping approach which is not the most efficient and sustainable method. GIATA is using an algorithmic approach, which requires minimal mapping and is provider independent.

“GIATA Room Type Mapping will enable your customers to make comparisons across inconsistently named room types from multiple suppliers and provide clarity to your customer on a wider set of options including room type, best available price and board basis of choice. Additionally, it will create a toolset for clients which will establish upsell opportunities, increase conversion and upgrade the user experience. Moreover it will allow your customers to create bespoke searches based on room type characteristics. This might be for example accessible rooms, or a villa with pool.“

Kalina Nikolova Head of Sales, GIATA

GIATA is inviting to an exclusive preview in hall 5.1 at stand number 100 to show how Room Type Mapping will enable comparing inconsistently named room types, allowing to provide customers with the widest range of options at the most competitive price.

About GIATA & the GIATA ID
GIATA is a Berlin (Germany) based travel technology company that was founded in 1996. GIATA’s data and distribution solutions are used by thousands of OTAs, travel agencies, portals, tour operators, DMCs and hotels to manage their in-house databases. GIATA has continuously set new standards in the collection, verification, processing and distribution of non-bookable content, delivering accurate and comprehensive hotel information in over 20 languages. The company combines innovative technologies such as Artificial Intelligence and Digital Fingerprints with careful, manual research. Customers from over 70 countries include almost all internationally known tour operators and travel agency chains, online travel agencies, global travel distribution systems and internationally renowned travel portals.
Based on the in-house developed, unique GIATA ID, GIATA provides the world’s largest hotel content and mapping database. With more than 63M mappings of 520 suppliers for over 909,000 unique objects, GIATA serves more than 21,000 customers in 72 countries around the world.
To learn more about GIATA, please visit: https://www.giata.com/en

For media inquiries, please contact:
Kalina Nikolova
Head of Sales, GIATA GmbH
Email: press@giata.com

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