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14 December 2020 | GIATA Drive

Google and GIATA extend cooperation to include COVID-related health and safety facts from GIATA Drive into Business Profiles on Google

Berlin, 14 December 2020. The Corona Pandemic has led to hygiene standards in the hotel industry being raised and adapted to new legal requirements in order to meticulously protect guests and employees. This information should now also be made visible to bookers.

The COVID-19 hygiene hub developed by GIATA enables licensed GIATA hotels to display all internal hygiene information as well as all labels or seals - these are maintained by the hotels directly in the “GIATA Drive” system. (

In this way, all procedures implemented by the hotel are recorded, covering all areas of the hotel including rooms, restaurant, bar, lobby, spa areas, pool, etc.

With the cooperation between Google and GIATA, hoteliers are now able to distribute their COVID-19 health, hygiene and safety information directly from their GIATA Drive account into their Business Profiles on Google ensuring that the information is displayed not only within GIATA’s 21.5k+ channels, but also to Google users worldwide.

“As part of our ongoing efforts to provide our users helpful information related to COVID-19, we have been working with hotels and vacation rental providers, as well as industry associations, to add more health and safety information to the results. Hoteliers using a Business Profile on Google can show their guests what measures they are taking to keep them safe while traveling. With the help of GIATA, as a content partner, licensed hotels have an even easier way to display these information on Google and help people make informed decisions.”

Lutz Behrendt Industry Leader, Travel at Google

“High-quality hotel descriptions are the basis for a positive guest experience. Together with our long-standing partner, Google, we are helping hoteliers to communicate and continually update their COVID-19 measures, along with all other hotel details, and we are undertaking tasks that they are finding almost impossible to handle in this difficult situation. This enhanced cooperation gives hoteliers greater reach, allowing them to benefit from the network effect – all with just a few clicks in GIATA Drive.”

Andreas Posmeck Managing Director of GIATA

About GIATA GmbH
GIATA is a Berlin-based travel technology company that was founded in 1996. GIATA’s data and distribution solutions are used by thousands of OTAs, travel agencies, portals, tour operators, DMCs, and hotels to manage their in-house databases. GIATA has continuously set new standards in the collection, verification, processing and distribution of non-bookable content, delivering accurate and comprehensive hotel information in 24 languages. The company combines innovative technologies such as Artificial Intelligence and Digital Fingerprints with careful, manual research. With more than 89 million mappings of 520 suppliers for over 1 million unique objects, GIATA serves more than 21,500 customers in 74 countries around the world.
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