Berlin, 24 January 2024. Meliá Hotels International and GIATA recently signed a major agreement that marks an improvement on the accuracy of non-bookable content distribution for Meliá Hotels. In this collaborative effort, the Spanish hotel chain will leverage GIATA DRIVE to consistently update and distribute images from its 400 hotels worldwide, across thousands of channels. This collaboration demonstrates Meliá's dedication to providing customers with a seamless and enhanced booking experience.

Founded in 1956 in Mallorca, Meliá Hotels International is one of the biggest hotel companies in the world, operating more than 400 hotels throughout more than 40 countries, under 10 brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá y Affiliated by Meliá.

All properties under the Meliá brand will be included into GIATA’s content channel manager, GIATA DRIVE, so that the hospitality group will be able to manage how their worldwide properties look on thousands of channels, assessing their hotels’ visibility and performance, and ensure seamless booking experience for travelers, increasing conversion rates. At the same time, the 20,000+ partners of GIATA will be ensured that the images and descriptions provided by Meliá through GIATA DRIVE are up-to-date.

About Meliá Founded in 1956 in Mallorca (Spain), Meliá Hotels International has a portfolio of more than 400 hotels (portfolio and pipeline), throughout more than 40 countries, and 9 brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá and Affiliated by Meliá. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company worldwide, according to the last S&P Global Corporate Sustainability Assessment, and it is also a “Top Employer 2023” brand in Spain, Mexico, Dominican Republic, Italy and Germany. Meliá Hotels International is also included in the IBEX 35 Spanish stock market. For more information, visit www.meliahotelsinternational.com

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