The Berlin-based TravelTech company is setting the course for the future development of the company and strengthening the sales team with experienced industry experts.

Kalina Nikolova, GIATA’s former Head of Sales, will take the lead of the newly-formed division with immediate effect as Director of Business Development. Apart from implementing the GIATA ID as an industry standard, Kalina is building new strategic partnerships and promoting the expansion of GIATA’s content diversity. While strengthening her network in hospitality and tourism, she ensures that hotel information reaches the distribution channels in a proper way.

Rainer Schäfer is taking over the responsibilities of Kalina as Vice President Sales. GIATA is bringing on board a dedicated sales professional with over 35 years’ experience in the tourism sector to develop new markets and assist the company in achieving further growth.

Claudia Beck also accepts a new sales role as GIATA’s contact person for tour operators with immediate effect. With her extensive knowledge of the needs and demands of the tour operators, she supports them in their search for the top-notch hotel content.