- Products
GIATA SmartseerReal-time decisioning that aligns user needs with business goals. 
GIATA DriveCentralize, manage and share your hotel data from a single source of truth. 
GIATA MulticodesSell with confidence using the world’s largest hotel mapping database.- GIATA Room MappingClean up inconsistent room names to provide travelers with the best offer for every room type.
- GIATA Multilingual Hotel GuideUnlock new markets by offering localized hotel data in 25 languages.
- GIATA Hotel Guide (DACH)Access over 5 million localized package tours, aggregated from DACH tour operators.
- Solutions
- by Segment
- by Challenge
- Duplication booking errorsDuplicate listings and booking errors cost you time, money and trust
- Reliable travel data translationsYou can’t sell what travelers don’t understand
- Hotel data management and distributionTime spent manually updating hotel data is a lost opportunity to grow
- Individualization in travelPersonalization of travel experiences is no longer optional
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How Travelport CETS turns complex supplier data into confident booking decisions
1. At a glance
Nicolas Zubler
Product Manager
Company
Travelport CETS is a leisure travel booking and merchandising platform that connects travel agencies with tour operators and content providers in a single, intuitive environment. It enables agents to search, compare, package, and book a wide range of travel offers -such as flights, hotels, and package holidays- using real-time supplier inventory and rich, integrated content.
Within the travel tech ecosystem, CETS sits at the agency point of sale, acting as a powerful retailing and aggregation layer on top of supplier content. It complements traditional GDS capabilities by focusing on leisure travel, dynamic packaging, and enhanced consultation tools that help agencies tailor and sell personalized travel experiences more efficiently.
HQ
Berkshire, UKProducts used
GIATA Multicodes
2. Choosing the right technology partner
The integration of GIATA was driven by the need to enrich the comparison and presentation of offers in CETS with consistent, high-quality hotel content. While tour operators provide pricing and basic details, GIATA adds standardized descriptions, facts, and images that help agents and customers make better decisions. Reliability, specialization and long-term consistency have made the partnership a valuable part of the CETS ecosystem.
- Maintaining consistency
- Hotel mapping accuracy
- Multiple supplier integration
3. The Solution
By integrating GIATA Multicodes, Travelport enables CETS users to access enriched, standardized hotel content directly within their workflow.
By matching and consolidating hotel data across suppliers, GIATA helps make comparisons more reliable, improves hotel content consistency and brings all relevant information together within a single workflow.
4. The impact
Since integrating GIATA, CETS has seen clear improvements in content precision and overall user confidence. The result is greater efficiency within CETS, improved data consistency and a platform that scales seamlessly across large volumes of supplier data.
With GIATA’s standardized and trusted hotel data, CETS users can rely on consistent information across different offers, enabling more efficient and confident comparison and customer consultation. Backed by a partnership that has been in place since 2007, GIATA has become a trusted part of the CETS platform.
Working with GIATA since 2019
5. Looking ahead
As AI and personalization continue to shape the future of travel, the industry sees structured and verified data as essential for delivering more relevant recommendations and supporting efficient, scalable automation.
Behind the scenes, GIATA provides the foundational layer that ensures consistent and comparable hotel data across suppliers. This supports key platform functions such as search quality, comparison accuracy and hotel mapping, making better travel experiences possible, even if the technology itself remains invisible to the end user.
