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See how smart data engines convert personalized offers into real bookings

Turn traveller intent into measurable commercial value

Turn every traveller interaction into a better decision

Every traveller interaction creates signals about intent, context and what is most relevant in that moment. But turning those signals into the right commercial action is where the opportunity lies.

SMARTSEER improves the decisions behind what gets ranked, recommended, promoted or activated in real time — helping turn more traveller intent into measurable commercial value.

One AI Decision Engine for the traveller journey

SMARTSEER combines individual traveller and product profiles with live context to make relevant commercial decisions at every interaction — within your business goals and guardrails. From search and ranking to recommendations, promotions, sponsored visibility and audience activation, one engine connects decisions across the journey.

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Grow more revenue from the demand you already have

Not every traveller needs the same product, recommendation or incentive. SMARTSEER continuously evaluates user intent and business context to determine the next-best action.
That means better-ranked results, more relevant recommendations and more efficient promotions — while balancing conversion, revenue, margin and commercial priorities.

Real-time decisions. Built for business results.

SMARTSEER makes decisions in real time, at scale, across the traveller journey. Each interaction can be optimized around what matters to your business — from conversion and booking value to margin, partnership revenue and marketing efficiency. The result: more relevant traveller experiences and better commercial outcomes from the demand you already have.

That better reflects the current website, which explicitly separates conversion, booking value, revenue and margin, partnership revenue, promotions and marketing efficiency rather than reducing everything to conversion.

Trusted by leaders in travel

Better data starts here

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Discover how GIATA can streamline your travel business.

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Free 15 min consult

Not sure what solution works best for you? Let our travel expert guide you to the right solution.

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Knowledge Hub

Our brand-new Knowledge Hub is built to help our partners and the travel community learn, grow, and succeed together. Here, you’ll find insights, tips, and resources to boost your travel business. 

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