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GIATA smartseer

Data. Decisions. Results.

Real-time decisioning that alignsuser needs with business goals

  • Decides what to show and rank in real time
  • Aligns user intent with margin and sponsorship priorities
  • Activates incentives only when economically justified
  • Maximizes conversion within milliseconds
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Data. Decisions. Results.

SMARTSEER is an API-first AI decision engine for travel agencies- turning live traveller, context and item intelligence into real-time decisions that balance traveller relevance with business value.

Every interaction is a decisioning moment

What gets shown, ranked, recommended or offered can change the outcome. SMARTSEER evaluates each interaction in real time to balance what is most relevant for the traveller with what creates the most value for your business.

Live Signals

SMARTSEER continuously scans behavioural, transactional, contextual and item signals to build and update live Traveller, Context and Item Profiles.

AI Decision Engine

The SMARTSEER AI Decision Engine predicts likely outcomes and evaluates the options available in each interaction.

Balanced Decisioning

Each option is assessed against traveller relevance and your business goals, strategies and guardrails.

Decision & Action

SMARTSEER turns the decision into action where it matters -sorting, ranking, recommending, promoting or activating- and every response becomes a new signal for what comes next.

20M
user journeys analyzed monthly
60M
experiences delivered monthly
10+
trusted markets by leading platforms

GIATA provides an important foundational layer that supports consistency, reliability, and scalability behind the scenes. While end users may not directly see it, accurate hotel mapping significantly impacts the overall quality and reliability of the travel experience.

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Natalie Poh Head of Business Development & Partnerships

Reliable, efficient, and scalable – GIATA is a key partner in our digital growth journey.

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Gaetano Scancarello Senior Marketing Manager
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GIATA immediately added value because many of our partners were already using it, reducing friction in mapping. Integration was smooth, and it enabled us to match hundreds of thousands of hotels almost instantly.

Alejandro Carbajo Head of Product

It’s time to let the data work for you

OTAs, Tour Operators and Airlines

Utilize predictive AI to turn browsers into bookers and reduce churn.

GDSs & bed banks

Streamline data flows to reduce system load, costs and IT complexity.

IT Partners

Seamless AI integration with APIs that don’t require overhauling your existing infrastructure.

News & Insights

Resources
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Product sheet

Better data starts here

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Discover how GIATA Smartseer can streamline your travel business.

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Free 15 min consult

Not sure what solution works best for you? Let our travel expert guide you to the right solution.

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Knowledge Hub

Our brand-new Knowledge Hub is built to help our partners and the travel community learn, grow, and succeed together. Here, you’ll find insights, tips, and resources to boost your travel business. 

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