Inconsistent data – an industry-wide challenge

When presenting the vast number of hotel search results on your website, the best room offers don’t just show up first. Maybe you decided to always present the lowest-priced provider results first or you simply display all available rooms and rates to your customers leaving them with an inconsistent bulk of room type names and descriptions.

A dynamic solution for a dynamic environment

Following intense market research and data analysis, we have tested different approaches to be able to uniquely identify rooms categories across multiple providers, but we had to learn that room type information is too inconsistent and dynamic to get a reasonable result by applying common software matching processes.

We believe that a dynamic solution that matches and groups all the inconsistent information across your integrated content providers during the live search process, directly at the point-of-sale, will help to present bookable products in an easy to understand and consistent language.