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7 January 2020 | GIATA MultiCodes

GIATA and Priceline Partner Network announce global collaboration

Berlin, Germany, 2 January 2020 – GIATA GmbH, the tourism industry’s leading provider for non-bookable content, and Priceline Partner Network (PPN), the global leader in online travel deals, today announced a collaboration that combines GIATA’s high quality hotel content and mapping services with Priceline’s best global inventory offerings.

Priceline Partner Network has been an active partner of GIATA MultiCodes’ Network for more than two years, contributing to over 950,000 supplier codes. Through this innovative integration, travel partners of the GIATA Network can take advantage of an existing connection to access PPN inventory that offers deeply discounted, private B2B rates.

“Helping travelers find the ideal accommodation at the best price is our core focus. With that in mind, we are thrilled to collaborate with GIATA, the world’s largest hotel database, and bring the benefits of its golden standard of mapping approach to convert more traffic into hotel bookings for our clients.”

Laura Wittig Director, Sales and Strategic Partnerships, Priceline Partner Network

“GIATA is proud to work closely with Priceline Partner Network. It’s clear that every business in this industry is looking for great affordable deals when working towards growth plans. By allowing our partners to drive interaction with Priceline’s direct response, we deliver the relevant content and accurate data of Priceline’s hotel portfolio. This streamlines our partners’ workflow of synchronising and maintaining the database and reinforces our mission to help them maximise their conversion and revenue.”

Kalina Nikolova Head of Sales, GIATA

GIATA is a Berlin (Germany) based travel technology company that was founded in 1996. GIATA’s data and distribution solutions are used by thousands of OTAs, travel agencies, portals, tour operators, DMCs and hotels to manage their in-house databases.
GIATA has continuously set new standards in the collection, verification, processing and distribution of non-bookable content, delivering accurate and comprehensive hotel information in 24 languages. The company combines innovative technologies such as Artificial Intelligence and Digital Fingerprints with careful, manual research. With more than 72 million mappings of 540 suppliers for over 1 million unique objects, GIATA servers more than 21,000 customers in 72 countries around the world.
To learn more about GIATA, please visit:

About Priceline Partner Network
Priceline Partner Network is the partnership brand of Priceline, which is part of Booking Holdings Inc. [NASDAQ: BKNG]. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer lodging properties globally, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, every trip is a big deal.
To learn more about Priceline Partner Network, please visit:

For media inquiries, please contact:
Lu Yang
Marketing Manager, GIATA GmbH

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Lu Yang
Public Relations

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