Berlin, 28 February 2023 - GIATA, the proven leader in static descriptive content solutions in the travel industry, is pleased to announce its extended partnership with LIQUID AMBIENT. As part of this partnership, GIATA will be able to provide 3D tours of hotel rooms and distribute 3D visualizations, as well as all static content, to over 20,000 distribution channels, including major tour operators, OTAs, bed banks, and many more.

As an advanced content distribution platform, GIATA DRIVE has already covered more than 32,600 hotels in 25 languages worldwide. With the integrated "Digital Twin" 3D technology, customers can virtually explore and visualize hotels, venues, and destinations before making any booking decisions. This provides users with a realistic impression of a place without physically being there, making it easier for them to make informed decisions.

According to the study by TIG Study and Omni Hotels, the ability to virtually explore a hotel or destination before booking increases bookings up to 67%. LIQUID AMBIENT digital twins provide a realistic way to explore accommodations or venues, which leads to an increase in booking numbers. Customers can see the rooms, amenities, and location, giving them a better understanding of what they're getting into.

Furthermore, LIQUID AMBIENT digital twins can save hotels and other businesses time and money. Such a 3D production can deliver 4K photos, guided video tours, 3D virtual tours, and floor plans for sales and marketing in a single production. This means that hotels and other businesses don't need to spend a lot of time and money creating promotional materials.

The partnership between GIATA and LIQUID AMBIENT is a major step forward in the hospitality industry's adaptation to the metaverse. With the ability to provide customers with realistic and immersive experiences, the industry is better equipped to meet the demands of modern travelers.

About LIQUID AMBIENT
LIQUID AMBIENT, a long-standing Matterport Service Partner, is a leading provider of high-quality 3D visualizations. For years, the company has been working with the international hotel industry, among others, to create immersive experiences using digital twins, Virtual Reality (VR), and Augmented Reality (AR) applications.With their high-quality 3D visualizations and immersive experiences, LIQUID AMBIENT is well positioned to help businesses navigate the new frontier of the Metaverse. More info can be found here at www.liquidambient.com.

Press contact
Name: Antje Seifert
Position: Director Marketing & Sales
Phone: +49 173 5276166
Email: info@liquidambient.com