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60% less time spent on manual updates

How Mangia’s streamlined content and scaled digital efficiency with GIATA.

1. At a glance

Gaetano Scancarello Senior Marketing Manager
Company

When you’re one of Italy’s largest hotel chain, consistency is a necessity. Mangia’s has built a strong legacy as a hospitality brand with a portfolio of 16 exclusive properties and over 3,800 rooms across Sicily and Sardinia. Strategic partnerships with Hilton and Marriott have strengthened their position in the market, allowing them to continuously evolve through renovations and new openings.

HQ
Palermo, Italy
Products used
GIATA Drive

Reliable, efficient, and scalable – GIATA is a key partner in our digital growth journey.

2. The problem

The expanding Group found itself facing an increasingly familiar industry challenge: how to keep property content accurate, up to date, and perfectly synchronized across a growing multiple network of distribution channels.

They needed a fix. Not a patchwork. Something foundational.

  • Constantly fixing inconsistent attributes across channels
  • Got outranked by competitor hotels

3. Considerations

Mangia’s properties are curated with care, from biophilic design to Mediterranean authenticity. But behind the scenes, their content infrastructure told a different story.

The properties shone with Mediterranean elegance, yet the digital story behind them struggled to keep pace. Descriptions varied across channels. Images weren’t always the latest. Duplicate listings surfaced. And manual updates demanded more time than they should. Also leaving space for small errors to slip into the booking journey.

4. Choice for product

Following an industry recommendation, Mangia’s turned to GIATA. They didn’t just need a content management tool. They needed an infrastructure, a system that would quietly but powerfully ensure consistency acroos all sales platforms. With GIATA Drive, Mangia’s began distributing multilingual, standardized, and accurate property content to all distribution partners, all from one platform.

Working with GIATA since 2022

5. The impact

Onboarding was swift and supported. The GIATA team handled technical integration and training with ease.

Now, when Mangia’s opens a new property or repositions a resort, getting it listed across channels takes days instead of weeks. The 2025 reopening of Mangia’s Sardinia Resort was the perfect example. What once took dozens of uploads and partner follow-ups now happens seamlessly.

60%
less time spent on manual updates

Better data starts here

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