Overview

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led Meliá Hotels International to be recognised as Europe’s most sustainable hotel company (listed as Sustainability Yearbook member in 2025), as well as being a “Top Employer Large Enterprise 2025”.

The Challenge: Content Distribution Gaps in Key Markets 

As Meliá expanded globally, the company faced increasing complexities in distributing consistent and accurate non-bookable content — such as hotel images, facts, and descriptions — across multiple markets and distribution channels. Meliá was looking for a cost-effective solution to maintain this consistency and developed its own content management tool. However, they needed a way to bridge the content distribution gap, ensure consistency across global channels, and avoid building a custom solution from scratch.

See how GIATA Drive removes the friction →

The Solution: GIATA Drive for Scalable and Consistent Content Distribution

Meliá explored various solutions and ultimately decided to partner with GIATA, leader in hotel content distribution. GIATA DRIVE API offered a streamlined, scalable solution that addressed Meliá’s needs.

Key reasons Meliá chose GIATA Drive:

Content Consistency: GIATA Drive ensures that Meliá’s hotel content remained accurate, consistent, and up to date across all distribution channels, especially in the German-speaking markets where they previously struggled.

Global Reach: While the immediate goal was to improve content distribution in Germany, Austria, and Switzerland, GIATA Drive’s capabilities allows Meliá to streamline content distribution across all markets.

The Results: Enhanced Efficiency, Cost Savings, and Global Consistency
By integrating GIATA Drive, Meliá Hotels International achieved significant improvements in content distribution across their global portfolio:

Improved Efficiency: GIATA Drive enabled Meliá to distribute non-bookable content efficiently across a vast distribution network, reducing the time and resources required to maintain content across platforms.

Content Accuracy and Consistency: Meliá now enjoys consistent, high-quality content across all distribution channels, particularly in the German-speaking markets. This has led to improved brand representation and a more seamless booking experience for potential guests.

Global Reach and Flexibility: GIATA Drive’s scalable API supports Meliá’s ongoing global expansion efforts, ensuring that content remains consistent as the company adds new properties and enters new markets.

Looking Ahead: A Partnership for Continued Success

The partnership with GIATA has proven to be a valuable strategic decision for Meliá Hotels International. By leveraging the GIATA Drive API, Meliá has successfully optimized its content distribution processes, enhanced efficiency, and saved costs, all while ensuring that guests around the world have access to accurate, consistent information about their properties. As Meliá continues to grow, GIATA Drive will remain a key component of their content strategy, supporting their mission to provide unforgettable, soulful experiences.