GIATA, the leading travel technology company specialising in tourism content distribution, including images and descriptions, today announced that Grecotel Hotels & Resorts, the top Greek hotel chain and one of the top in the Mediterranean region with 40 hotels & resorts has chosen GIATA DRIVE to showcase its real-time hotel information across hundreds of sales channels via one central platform.

As the saying goes, a picture is worth a thousand words. This means that while price is important to customers, they make purchasing decisions mainly based on images that are easily accessible and attractive. By collaborating with GIATA, Grecotel will be able to enrich and secure its visual data in the global range of distribution channels. Through the central content distribution platform – GIATA DRIVE, Grecotel will now be able to inform all partners promptly and accurately about any changes to its properties – across all channels. This will ultimately lead to more well informed and thus more satisfied customers.

Grecotel Hotels & Resorts
Grecotel Hotels & Resorts is the leading hotel chain in Greece dedicated to mastering the craft of welcoming luxury in the hospitality industry. With a portfolio of 40 luxury hotels and resorts and over 6,700 employees, the company delivers sophisticated lifestyle experiences for guests in the country’s most beautiful destinations.