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GIATA drive

Centralized hotel content management:

Your hotel data centralized and shared with the world

  • Central platform for all your hotel data
  • Designed with content managers in mind
  • Easily update and maintain data
  • Connected to 500+ channels

Manage and distribute hotel data from a single, centralized source of truth

Updating hotel data shouldn’t consume your entire day. GIATA Drive lets you edit and manage your hotel and room data – including images and factsheets – and enables easy sharing across your connected sales channels. No repetitive work. No outdated information. Just consistent data available everywhere travelers look.  

One platform, global scale
  • Enjoy improved workflow efficiency for managing and distributing your data.
  • Reach OTAs, Tour Operators and booking engines all at once.
Distribution monitoring
  • Gain extensive overview of distribution of your data with no need for repetitive work.
  • Use the Monitor function to see who has accessed your content and when.
Designed for performance
  • Present consistent, up-to-date information to drive your bookings.
  • Data is structured for AI consumption.

The single source of truth for all your hotel data 


Centralize your data

Access and own all your data on a single, user-friendly platform.


Update effortlessly

Update with ease and get ahead of any outdated information.


Maximize traveler trust 

Present real information to help manage guest expectations.


Unlock AI readiness

Automatically structure your data for AI consumption, no extra steps involved.


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How GIATA Drive works

Manage

Access all your hotel images and facts in one place.

Distribute

Easily share updates across your sales channels.

Monitor

See who’s accessed your content and when.

Expand

Easily share content beyond the GIATA distribution network using the ‘Open Content Link’ function.

Worldwide Travel Distribution

Most marketing teams focus on keeping their top 4 OTAs up-to-date due to lack of time and resources. These channels represent approximately 30% of the global travel distribution market. Using GIATA Drive unlocks 70% of the potential global market, thanks to automatic high-quality translations into more than 25 languages.

500+
sales channels
30%
increase in bookings
60%
reduction in manual effort

Reliable, efficient, and scalable – GIATA is a key partner in our digital growth journey.

Gaetano Scancarello Senior Marketing Manager

We’ve saved a lot of time and reduced the chances of errors. Everything feels much more streamlined now

Vincci Hoteles

It’s time to let the data work for you

Content Managers

Enjoy simplified workflows and clear overview of your hotel data.

Hotel Managers

Get ahead of outdated information across all of your digital sales channels.

Hotel Guests

Provide trustworthy information for travelers to book with confidence.

News & Insights

FAQs

GIATA Drive is a centralized platform that allows you to manage and distribute your hotel data from a single source of truth. It ensures your hotel content -images, descriptions, and factsheets- is consistent, up to date, and available across all your connected sales channels.

Managing hotel content across multiple platforms often leads to inconsistencies, outdated information, and missed opportunities. With a single source of truth, you maintain full control over your data, reduce manual work, and ensure travelers always see accurate information, wherever they book.

Instead of updating each channel individually, GIATA Drive lets you make changes once and distribute them everywhere. This eliminates repetitive tasks, reduces errors, and frees up your team to focus on higher-impact work.

Star ratings can vary across sources, creating confusion for travelers and damaging trust. GIATA Drive helps you maintain consistent and verified property information by centralizing your data in a single source of truth. This allows you to correct and standardize star ratings across all connected sales channels, ensuring your hotel is represented accurately everywhere it appears.

GIATA Drive connects your content to over 500+ sales channels, including OTAs, tour operators, and booking platforms. This allows you to expand your reach without increasing operational complexity.

Consistent and precise data builds traveler trust. When your hotel information is clear, complete, and aligned across all channels, travelers can make decisions faster, resulting in higher conversion rates.

Yes. With the monitoring functionality, you can see which sales channel accessed your content and when. This gives you transparency over your distribution and helps you better understand your visibility across channels.

GIATA Drive structures your hotel data in a way that is optimized for AI consumption. This ensures your content can be accurately interpreted and used by AI-powered search, recommendation, and booking systems.

Your data shapes how your hotel is presented whether on OTAs, metasearch platforms, or AI-driven tools. By keeping your information accurate and consistent, GIATA Drive helps you influence how your property is described, compared, and recommended.

GIATA Drive is designed to integrate seamlessly into your existing workflows. Its user-friendly interface and structured data approach make it easy to adopt, whether you’re managing a single property or a large hotel group.

GIATA Drive is built for hotel groups, marketing teams, content managers, and distribution teams who want to simplify operations, expand their reach globally, and ensure their data performs across every channel. Ultimately, it also benefits travelers, by giving them precise, reliable information to book with confidence.

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