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Making sustainability measurable
Sustainability in travel is no longer a differentiator. It’s an expectation. But expectations alone don’t build trust, transparency does.
Turning efforts into something credible
The certification program GreenSign Hotel helps hotel groups and individual hotels turn their sustainability efforts into something credible, valuable and comparable.
Not just a promise, but an internationally recognized standard travelers, partners and investors can rely on. Once certified against the standard GreenSign Hotel, sustainability efforts of the hotel become visible on the most relevant platforms as a trusted label across the global hotel landscape.
Why structured data matters now
As the business travel sector as well as the leisure travel sector continuously moves toward more conscious travel decisions, structured and verified data becomes essential.
It’s what allows sustainability efforts to be presented in a compliant way across every booking channel.
From certification to distribution
Through the partnership, GreenSign Hotel certification data is now continuously integrated into GIATA Multicodes, providing a structured, up-to-date and system-ready foundation for distribution across OTAs and booking platforms.
It further increases visibility at the point of decision and gives certified hotels a concrete lever to push for the display of their sustainability credentials.
Better data. Better travel.
At GIATA, we believe better data creates better travel. Supporting partners like GreenSign Institut is one way we help move the industry forward, with more transparency, more precision, and more confidence for everyone involved.
