21 January 2025 | GIATA Drive
SM Turístic Will Benefit from GIATA DRIVE to Optimize its Hotel Content Management
Berlin, 21 January 2025. SM Turístic, a hotel group overseeing two properties in the Balearic Islands, has partnered with GIATA DRIVE, the award-winning content management tool for hotels that ranked #1 on the 2025 HotelTechAwards in the 'Listings Management' category. The company aims to boost online visibility and provide consistent, high-quality information for Hotel Puchet in Ibiza and Hotel Rosales in Formentera across national and international sales channels, enhancing guest experiences and reaching new markets.
Located near the stunning Es Pouet beach in Sant Antoni de Portmany, Ibiza, Hotel Puchet features 212 rooms, including deluxe doubles and junior suites, offering a mix of amenities like a pool, gym, and various dining options.
In the heart of Es Pujols, Formentera, just 200 meters from the beach, Hotel Rosales provides a stylish three-star experience with minimalist decor and a variety of room types. This location is ideal for travelers looking to relax and explore the scenic beauty of Formentera.
In the heart of Es Pujols, Formentera, just 200 meters from the beach, Hotel Rosales provides a stylish three-star experience with minimalist decor and a variety of room types. This location is ideal for travelers looking to relax and explore the scenic beauty of Formentera.
With GIATA DRIVE, SM Turístic automates and centralizes content updates across multiple distribution channels, from OTAs, tour operators, bed banks, and travel agencies. By streamlining content management, SM Turístic will save valuable time and resources, enabling efficient global distribution of up-to-date information across 25 languages. This extended reach allows Hotel Puchet and Hotel Rosales to attract a diverse international audience and capture new market opportunities. Additionally, the content control and synchronisation GIATA DRIVE offers enables SM Turístic to manage and update every hotel image, fact, and description, ensuring accuracy and consistency across all channels at no extra cost.
Through GIATA Drive’s Open Content Link , SM Turístic also creates a centralized B2B catalogue, allowing travel partners easy access to updated information and images for consistent property representation.
Through GIATA Drive’s Open Content Link , SM Turístic also creates a centralized B2B catalogue, allowing travel partners easy access to updated information and images for consistent property representation.
“We are proud to support SM Turístic in optimizing their digital content distribution. With GIATA DRIVE, SM Turístic can now ensure accurate, consistent, and multilingual content across many distribution channels, enhancing their reach and providing travelers with reliable and comprehensive information about Hotel Puchet and Hotel Rosales.”
Mathis Boldt | CEO at GIATA
About SM Turístic
SM Turistic is a family-owned business group based on the beautiful island of Ibiza. The portfolio includes:
Hotel Puchet in San Antonio, Ibiza, with over 10 years of history offering exceptional hospitality. Learn more
Hotel Rosales in Es Pujols, Formentera, proudly serving guests for more than 50 years. Learn more
Serra Mayans Assessors, with over 40 years of experience providing expert tax, accounting, and labour consultancy services to our clients. Learn more
Es Freus Travel Agency, boasting 25 years of experience and specialising in holidays across the Balearic Islands and package tours. Learn more
SM Turistic is a family-owned business group based on the beautiful island of Ibiza. The portfolio includes:
Hotel Puchet in San Antonio, Ibiza, with over 10 years of history offering exceptional hospitality. Learn more
Hotel Rosales in Es Pujols, Formentera, proudly serving guests for more than 50 years. Learn more
Serra Mayans Assessors, with over 40 years of experience providing expert tax, accounting, and labour consultancy services to our clients. Learn more
Es Freus Travel Agency, boasting 25 years of experience and specialising in holidays across the Balearic Islands and package tours. Learn more
+49 30 420 265 50
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Joan Serra | General Manager at SM Turístic