25 March 2025 | Events
Another successful edition of ITB for GIATA in 2025: Building International Partnerships & Driving Travel Tech Innovation
Berlin, March 2025 – GIATA, the world's largest provider of hotel content solutions, made its mark at ITB Berlin 2025, strengthening its position as the preferred partner for hotels, OTAs, tour operators, and travel technology providers. With a high number of high-profile meetings, innovative collaborations, and forward-thinking discussions, GIATA demonstrated its continued leadership in creating the future of digital travel.
Ewaa Hotels, Saudi Arabia, Joins GIATA – A Landmark Partnership
One of the standout moments of ITB 2025 was the signing of a major partnership with Ewaa Hotels, a prestigious hospitality group boasting 57 world-class properties. By integrating GIATA DRIVE - the award-winning hotel content channel manager, ranked #1 in 'Listings Management' at the HotelTechReport’s HotelTechAwards 2025 -Ewaa Hotels is set to enhance content management and distribution for its luxury accommodations, conference halls, exhibition centers, and premier catering services. This collaboration marks a significant step forward in streamlining hotel content management and boosting global reach.
One of the standout moments of ITB 2025 was the signing of a major partnership with Ewaa Hotels, a prestigious hospitality group boasting 57 world-class properties. By integrating GIATA DRIVE - the award-winning hotel content channel manager, ranked #1 in 'Listings Management' at the HotelTechReport’s HotelTechAwards 2025 -Ewaa Hotels is set to enhance content management and distribution for its luxury accommodations, conference halls, exhibition centers, and premier catering services. This collaboration marks a significant step forward in streamlining hotel content management and boosting global reach.
New Wins & Expanding Partnerships
Throughout ITB, the GIATA team engaged in over 50 strategic meetings with key industry players, including top-tier tour operators, travel tech giants, and renowned hotel brands. High-impact discussions with Best Western, Rategain, PerfectStay, and TravelTrex underscored the growing demand for top-quality hotel data and distribution solutions. The event also sparked new collaborations with innovative travel tech companies such as Tale Travel, The Trip Boutique, and HolidayCheck, ensuring seamless and accurate travel content distribution. A special highlight was the meeting with Cecile Vonarburg, sales manager at Lopesan Hotels, where she experienced a hands-on introduction to GIATA DRIVE. Similarly, discussions with S Tours DMC in Rhodes and Kos, Greece, reinforced future cooperation plans.
Additionally, ITB led to exciting new partnerships for GIATA DRIVE, including Leptos Calypso Hotels from Cyprus and Mediterranean Hotels Group from the Olympus Riviera in Northern Greece, both of whom signed agreements on the spot, marking the beginning of long-term collaborations.
Throughout ITB, the GIATA team engaged in over 50 strategic meetings with key industry players, including top-tier tour operators, travel tech giants, and renowned hotel brands. High-impact discussions with Best Western, Rategain, PerfectStay, and TravelTrex underscored the growing demand for top-quality hotel data and distribution solutions. The event also sparked new collaborations with innovative travel tech companies such as Tale Travel, The Trip Boutique, and HolidayCheck, ensuring seamless and accurate travel content distribution. A special highlight was the meeting with Cecile Vonarburg, sales manager at Lopesan Hotels, where she experienced a hands-on introduction to GIATA DRIVE. Similarly, discussions with S Tours DMC in Rhodes and Kos, Greece, reinforced future cooperation plans.
Additionally, ITB led to exciting new partnerships for GIATA DRIVE, including Leptos Calypso Hotels from Cyprus and Mediterranean Hotels Group from the Olympus Riviera in Northern Greece, both of whom signed agreements on the spot, marking the beginning of long-term collaborations.
Talking AI: GIATA and DialogShift Partner to Improve Hotels’ Communication to Potential Guests
ITB was the perfect situation to share the news with potential leads and existing customers: AI company DialogShift and GIATA are now working together to make guest communication better. By connecting GIATA DRIVE to DialogShift's AI system, hotels can now power their chatbots, emails, and phone systems with up-to-date content from one single source of truth - in up to 25 languages. Hotel staff can set this up with just a few clicks and start offering quick, accurate, and personal responses to guests right away. GIATA's CEO Mathis Boldt says AI is changing how hotels take bookings, while DialogShift's Co-Founder Olga Heuser talks about moving from disconnected digital tools to one smart system.
ITB was the perfect situation to share the news with potential leads and existing customers: AI company DialogShift and GIATA are now working together to make guest communication better. By connecting GIATA DRIVE to DialogShift's AI system, hotels can now power their chatbots, emails, and phone systems with up-to-date content from one single source of truth - in up to 25 languages. Hotel staff can set this up with just a few clicks and start offering quick, accurate, and personal responses to guests right away. GIATA's CEO Mathis Boldt says AI is changing how hotels take bookings, while DialogShift's Co-Founder Olga Heuser talks about moving from disconnected digital tools to one smart system.
Networking can be fun: ITB Travel Tech Happy Hour
GIATA has always been known for its legendary parties. This year, we thought - why interrupt conversations with your partners when you can continue them under the groove? Together with Nezasa, AERTiCKET, and Invia Group, we introduced a new format: “Travel Tech Happy Hour. Beyond Business.”
We transformed the Travel Tech Café into a bar with a DJ, cocktails, and an energetic crowd. The party was a real hit: connections were made, ideas were exchanged, and business took on a whole new rhythm.
We saw firsthand how networking can be more than just formal meetings—it can be immersive, engaging, and fun. With this success, we’re already looking forward to making next year’s event even bigger and better.
GIATA has always been known for its legendary parties. This year, we thought - why interrupt conversations with your partners when you can continue them under the groove? Together with Nezasa, AERTiCKET, and Invia Group, we introduced a new format: “Travel Tech Happy Hour. Beyond Business.”
We transformed the Travel Tech Café into a bar with a DJ, cocktails, and an energetic crowd. The party was a real hit: connections were made, ideas were exchanged, and business took on a whole new rhythm.
We saw firsthand how networking can be more than just formal meetings—it can be immersive, engaging, and fun. With this success, we’re already looking forward to making next year’s event even bigger and better.
A Vision for the Future
GIATA leaves ITB 2025 with strengthened partnerships, fresh insights, and an unwavering commitment to delivering cutting-edge solutions for travel professionals worldwide. As the travel industry continues to evolve, GIATA remains at the forefront, ensuring that accurate, high-quality hotel content is accessible to all.
GIATA leaves ITB 2025 with strengthened partnerships, fresh insights, and an unwavering commitment to delivering cutting-edge solutions for travel professionals worldwide. As the travel industry continues to evolve, GIATA remains at the forefront, ensuring that accurate, high-quality hotel content is accessible to all.
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