27 March 2025 | Company News
New GIATA and BeCause Partnership Makes It Easier for Travel Companies to Promote Sustainable Stays
Berlin, 27 March 2025 - GIATA, the global leader in hotel content and distribution, is joining partner forces with BeCause, the leading sustainability data hub for travel, tourism and hospitality, to integrate verified hotel certification data into GIATA’s platform. This partnership will provide travel agencies, booking platforms, tour operators, and OTAs with seamless, real-time access to reliable eco-certification information, helping them meet the growing demand for sustainable travel.
The BeCause sustainability data hub is the world’s largest of its kind, with verified certification data on more than 50,000 hotels globally. By combining BeCause’s database of more than 80 eco-certifiers - including leading eco-labels such as Green Key, GreenSign, EarthCheck, and Green Globe - with GIATA’s global hotel directory, this collaboration empowers travel businesses to offer transparent sustainability information to their customers.
Through this integration, GIATA’s clients can now request access to BeCause’s certification data and seamlessly incorporate sustainability insights into their existing workflows. This streamlines the process for travel companies, making it easier to promote eco-certified accommodations without additional data management complexities.
“At GIATA, we are committed to delivering accurate, high-quality hotel content that supports the evolving needs of the travel industry. Partnering with BeCause allows us to enhance our offering by providing verified sustainability data, ensuring our clients can meet the increasing demand for responsible travel options.”
Kalina Nikolova | Director Business Development at GIATA
The collaboration between BeCause and GIATA is a milestone in advancing sustainability within the travel sector. The data is already live and available to all GIATA customers today, making it easier than ever for travel businesses to access and integrate verified eco-certification insights. Travel businesses interested in accessing BeCause’s certification data can reach out to Head of Partnerships at BeCause, Marc Francken at mafr@because.eco or learn more at because.eco and www.giata.com.
About BeCause
BeCause is a Copenhagen-based software company that streamlines verified sustainability data across the travel, tourism, and hospitality industries. Its data hub connects eco-certifications and reporting frameworks with key industry players, empowering informed, responsible decisions all the way to the consumer. BeCause supports around 50,000 hotels, 80+ certification standards, and partners like GSTC, and UN Tourism and customers like Radisson, Accor, Visit England, TUI and Booking.com. Learn more at because.eco.
Press Contact
Kristian Bruun
Head of Marketing
Phone: +45 20645426
E-Mail: kristian@because.eco
BeCause is a Copenhagen-based software company that streamlines verified sustainability data across the travel, tourism, and hospitality industries. Its data hub connects eco-certifications and reporting frameworks with key industry players, empowering informed, responsible decisions all the way to the consumer. BeCause supports around 50,000 hotels, 80+ certification standards, and partners like GSTC, and UN Tourism and customers like Radisson, Accor, Visit England, TUI and Booking.com. Learn more at because.eco.
Press Contact
Kristian Bruun
Head of Marketing
Phone: +45 20645426
E-Mail: kristian@because.eco
+49 30 420 265 50
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