17 September 2025 | Case Studies
Invisible Infrastructure, Visible Transformation
How Mangia’s streamlined content and scaled digital efficiency with GIATA
When you’re one of Italy’s largest hotel chains, consistency is a necessity.
Mangia’s has built a strong legacy as a hospitality brand with a portfolio of 16 exclusive properties and over 3,800 rooms across Sicily and Sardinia. Strategic partnerships with Hilton and Marriott have strengthened their position in the market, allowing them to continuously evolve through renovations and new openings.
The expanding Group found itself facing an increasingly familiar industry challenge: how to keep property content accurate, up to date, and perfectly synchronized across a growing multiple network of distribution channels.
They needed a fix. Not a patchwork. Something foundational.
The Content Struggle: Beautiful Properties, Disconnected Data
Mangia’s properties are curated with care, from biophilic design to Mediterranean authenticity. But behind the scenes, their content infrastructure told a different story.
The properties shone with Mediterranean elegance, yet the digital story behind them struggled to keep pace. Descriptions varied across channels. Images weren’t always the latest. Duplicate listings surfaced. And manual updates demanded more time than they should. Also leaving space for small errors to slip into the booking journey.
The more Mangia’s grew, the harder it became to manage content manually. The expanding partnerships with Hilton, Marriott, and a newly launched digital tour operator MDestinations only increased the pressure in terms of keeping their data accurate.
The problem wasn’t the scale. It was structure.
Entering GIATA: One Platform. All Channels.
Following an industry recommendation, Mangia’s turned to GIATA.
Why Giata? They didn’t just need a content management tool. They needed an infrastructure, a system that would quietly but powerfully ensure consistency acroos all sales platforms.
The Solution: GIATA DRIVE
With GIATA DRIVE, Mangia’s began distributing multilingual, standardized, and accurate property content to all distribution partners, all from one platform.
Implementation That Made the Difference
Onboarding was swift and supported. The GIATA team handled technical integration and training with ease.
They’re always ready to help. We truly appreciate their responsiveness and expertise.
Gaetano Scancarello, Senior Marketing Manager at Mangia’s
Now, when Mangia’s opens a new property or repositions a resort, getting it listed across channels takes days instead of weeks. The 2025 reopening of Mangia’s Sardinia Resort was the perfect example. What once took dozens of uploads and partner follow-ups now happens seamlessly.
The Results: Time Saved, Accuracy Gained
- 60% less time spent on manual updates
- Clean, consistent content across every channel
- Fewer manual errors, faster launches
- A more agile marketing and commercial team
- Happier distribution partners
GIATA DRIVE didn’t just save Mangia’s time. It unlocked scale without chaos.
Mangia's has always curated exceptional hospitality; our goal was to ensure the world could see it clearly.
Nothing energizes us more than enabling the true value of their properties to reach more travelers, making it simple for them to choose and enjoy the Mediterranean's finest.
Cristian Boiangiu / Sales Director, Hospitality Solutions – GIATA
The Future Is Structured (and AI-Ready)
Mangia isn’t stopping. Their new platform, MDestinations, is already leveraging AI to help travel agents build customizable packages. With GIATA powering content accuracy behind the scenes, Mangia’s can focus on smarter personalization, deeper connections, and continued growth.
GIATA DRIVE brings structure, efficiency, and consistency to content distribution. Three essential things in today’s multi-channel hospitality environment.
Mangia’s Hotel Group builds unforgettable experiences for their guests. GIATA makes sure the world sees them clearly.
+49 160 5644724
Gaetano Scancarello, Senior Marketing Manager at Mangia’s