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Overview

Zafiro Hotels, a premium hotel group with 14 resorts in Mallorca and Menorca, is known for blending Mediterranean charm with upscale hospitality. Their legacy is built on warm hospitality, careful attention to detail, and a constant pursuit of service excellence. 

Zafiro Hotels combine high-quality facilities, refined gastronomy, and unique spaces designed to meet the needs of different types of travelers. From family-friendly resorts to adults-only escapes, each property is tailored to offer a distinctive yet consistently high-quality experience. Their goal has always been to deliver both quality and consistency at every touchpoint with guests, partners, and platforms alike. 

However, managing hotel content across multiple distribution channels was creating unnecessary friction and putting guest expectations at risk. 

The Challenge

Before working with GIATA, Zafiro Hotels was facing a major hurdle: maintaining consistent, accurate content across an expanding partner network. Each distribution platform had its own format, and updates were being done manually. This not only consumed significant time but also opened the door to outdated or incomplete content reaching potential guests. 

Manual management of descriptions, images, amenities, and updates required a lot of time and increased the risk of errors. This could affect visibility, conversion, and  especially the guest experience before arrival.

The Solution

Zafiro Hotels turned to GIATA for a centralised, automated approach to content distribution. They adopted GIATA Drive, a solution built specifically for hoteliers to: 

GIATA Drive gave the power to control how their brand is presented globally, from a single source of truth. 

The Results

The impact was immediate. The Team reduced the time spent on content management, particularly during seasonal changes or renovations. With clearer, more structured information being sent to partners, guest expectations became easier to manage and easier to exceed. 

We now spend less time on manual  tasks and more on strategic initiatives. GIATA brings both operational efficiency and peace of mind.

Why It Worked

Zafiro Hotels succeeded by turning complexity into clarity. With GIATA, their invisible infrastructure became a visible advantage. Clean, verified, and up-to-date data now flows effortlessly to partners, enhancing booking experiences and trust.

What’s Next

Looking ahead, Zafiro Hotels plans to build on this foundation. They are exploring deeper integrations and richer multimedia distribution to stay at the forefront of digital hospitality. Their goal is simple: elevate every touchpoint, starting from the first click.

Inspired?

Whether you’re managing 5 properties or 50, GIATA helps bring order to the chaos of hotel content. Discover what seamless, scalable content distribution could look like for your brand.

Invisible Infrastructure, Visible Transformation

When you’re one of Italy’s largest hotel chain, consistency is a necessity. Mangia’s has built a strong legacy as a hospitality brand with a portfolio of 16 exclusive properties and over 3,800 rooms across Sicily and Sardinia. Strategic partnerships with Hilton and Marriott have strengthened their position in the market, allowing them to continuously evolve through renovations and new openings.

The expanding Group found itself facing an increasingly familiar industry challenge: how to keep property content accurate, up to date, and perfectly synchronized across a growing multiple network of distribution channels.

They needed a fix. Not a patchwork. Something foundational.

The Content Struggle: Beautiful Properties, Disconnected Data

Mangia’s properties are curated with care, from biophilic design to Mediterranean authenticity. But behind the scenes, their content infrastructure told a different story. 

The properties shone with Mediterranean elegance, yet the digital story behind them struggled to keep pace. Descriptions varied across channels. Images weren’t always the latest. Duplicate listings surfaced. And manual updates demanded more time than they should. Also leaving space for small errors to slip into the booking journey. 

The more Mangia’s grew, the harder it became to manage content manually. The expanding partnerships with Hilton, Marriott, and a newly launched digital tour operator (MDestinations) only increased the pressure in terms of keeping their data accurate. 

The problem wasn’t the scale. It was structure. See how GIATA Drive removes the friction →

Entering GIATA: One Platform. All Channels. 

Following an industry recommendation, Mangia’s turned to GIATA.  

Why Giata? They didn’t just need a content management tool. 

Following an industry recommendation, Mangia’s turned to GIATA.

Why Giata? They didn’t just need a content management tool. They needed an infrastructure, a system that would quietly but powerfully ensure consistency acroos all sales platforms. With GIATA Drive, Mangia’s began distributing multilingual, standardized, and accurate property content to all distribution partners, all from one platform. 

Reliable, efficient, and scalable – GIATA is a key partner in our digital growth journey.

Gaetano Scancarello | Senior Marketing Manager

Implementation That Made the Difference

Onboarding was swift and supported. The GIATA team handled technical integration and training with ease.

Now, when Mangia’s opens a new property or repositions a resort, getting it listed across channels takes days instead of weeks. The 2025 reopening of Mangia’s Sardinia Resort was the perfect example. What once took dozens of uploads and partner follow-ups now happens seamlessly.

The Results: Time Saved, Accuracy Gained 

The impact was immediate:

GIATA DRIVE didn’t just save Mangia’s time. It unlocked scale without chaos.

They’re always ready to help. We truly appreciate their responsiveness and expertise.

Gaetano Scancarello | Senior Marketing Manager

The Future Is Structured (and AI-Ready)

Mangia’s isn’t stopping. Their new platform, MDestinations, is already leveraging AI to help travel agents build customizable packages. With GIATA powering content accuracy behind the scenes, Mangia’s can focus on smarter personalization, deeper connections, and continued growth.

GIATA DRIVE brings structure, efficiency, and consistency to content distribution. Three essential things in today’s multi-channel hospitality environment.

Mangia’s has always curated exceptional hospitality; our goal was to ensure the world could see it clearly. Nothing energizes us more than enabling the true value of their properties to reach more travelers, making it simple for them to choose and enjoy the Mediterranean’s finest.

Cristian Boiangiu | Director Sales, Hospitality Solutions 

From Manual Overload to Content Harmony at Scale

For hoteliers, time is a luxury. It’s stretched by complex operations, partner coordination, and endless work behind the scenes. For Vincci Hoteles, the real luxury became something else entirely: content consistency across a global distribution network.

Vincci Hoteles knows how to create unforgettable experiences. With over 40 hotels across Spain, Portugal, Tunisia, and Greece, the group doesn’t just offer stays. It offers sensory-rich journeys that speak to the soul. Each hotel is unique, tailored to its destination through thoughtful design, locally inspired gastronomy, and carefully curated ambiance. This boutique mindset is combined with premium service and a forward-thinking approach to sustainability and technology.

But behind the seamless guest experience, a challenge remained: keeping hotel content aligned across dozens of distribution partners. Each update, whether a refreshed photo, a new facility, or a modified room description — required manual updates to every single distributor. And as every hotelier knows, outdated or mismatched content isn’t just an inconvenience. It’s a risk to the brand.

The Challenge

Too Much Manual, Too Little Harmony.

Vincci Hoteles was facing a common challenge. They had too many touchpoints and not enough central control. Content updates had to be uploaded manually to each distribution partner, and often the brand’s carefully curated information was overridden by third-party content.

The result? Inconsistencies across listings. Outdated descriptions. Mismatched imagery. And a growing administrative burden on the team, time spent correcting rather than creating.

Manual updates slowing you down? See how GIATA Drive removes the friction →

The Solution

Vincci’s Vision, GIATA’s Infrastructure

When Vincci Hoteles chose to partner with GIATA, the goal was clear: simplify processes and ensure trusted accuracy. GIATA DRIVE, a centralized content management solution, became their operational backbone.

After the integration, Vincci gained:

We’ve saved a lot of time and reduced the chances of errors. Everything feels much more streamlined now.

Vincci Hoteles | TEAM

The Impact

Time Saved, Trust Gained

Since implementing GIATA DRIVE, the transformation has been immediate and measurable.

And for the Vincci team, it’s more than just operational ease. It’s peace of mind.

The Road Ahead

Future-Ready, Content-Certain

Vincci Hoteles isn’t slowing down. With GIATA in place, they’re now looking ahead to further digital innovation. Embracing tools that help them stay data-clean, brand-strong, and guest-ready. When asked if they would recommend GIATA, their answer was clear, ‘absolutely’.

It’s a simple, effective solution that really helps you take control of your content and saves a huge amount of time.

Vincci Hoteles | TEAM
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