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myGIATA Drive – upload, distribute – live

myGIATA Drive

Sync hotel pictures

Attracting hotel guests via online channels is becoming increasingly important. Why are some booking platforms so successful and others less so? One reason is that they include plenty of attractive hotel pictures. Hotel pictures have long been crucial for conversion and therefore also for improving the booking rate.

Did you know?

Direct bookings increase from between 8% and 26% when the hotel’s non-bookable content is consistent across all OTA channels. This is known as the “billboard effect”. 75% of the people that book direct on the hotel website saw the property on an OTA first.

The problem

Unsynchronised systems create too much work and leave you with little time for sales. An effective system is one that is fully synchronised. Are you constantly feeding countless online portals with the same hotel pictures? Do you work on a daily basis to optimise your rates, but often neglect your descriptions and images due to time constraints? Are you using a channel manager solution that needs to be updated manually? Can you afford to maintain your quotas and prices, but not your image content at the same time?

Our online distribution solution is for you if: 

  • You use a channel manager or revenue management platform for your hotel (or hotel chain)
  • Your work in Revenue, Sales & Marketing or Distribution for a hotel (or hotel chain)
  • You want to maximize your online reach, visibility and brand consistency
  • You want to streamline your distribution of images to a single click

The solution

Imagine you had a centralised platform from which you could do everything. A platform that will allow you to save time and resources so you can focus on what is really important: making your guests happy and increasing your sales.

With myGIATA Drive’s image upload tool it is possible.

  • Centralised management of all your images
  • Permanently up-to-date web presence in all your sales channels
  • Easier-to-find online presence
  • Effectively manage your Brand online

The result

An increased booking rate through automated processes and content consistency.

Improve your online presence with myGIATA Drive. myGIATA Drive is a simple solution that strengthens your brand, increases visibility, and ultimately, generates more direct bookings. 

The distribution of your official hotel pictures, on as many online channels as possible, creates better visibility for your hotel brand and, according to research, increases your direct bookings.

Some of our partners:

  • all internationally-renowned tour operators, operator groups and travel agency chains such as TUI, Thomas Cook, Club Med, LIDL Reisen and American Express
  • wholesalers such as Destinations of the World, Hotelbeds and
  • the most important GDSs: Amadeus, Sabre, Travelport
  • Metasearch engines: Google, Tripadvisor, Kayak, trivago and many more

myGIATA Drive Free

  • Intuitive online tool to upload your image content (add images, create room types, set hero image)
  • Option to update your fact sheets and descriptions with GIATA, for future distribution
  • Your full content is made available to 22,000 travel trade partners, increasing your online reach, controlling your brand and boosting sales

myGIATA Drive Pro

Includes all features from the Free version plus:

  • Customized dashboard to add, edit and delete your images, for full control (for both hotels and hotel chains)
  • Personalized and constantly updated web page with your full content in multiple human and machine-readable formats (JSON, XML, Word, JPEG) in up to 20 languages for effortless worldwide reach
  • Priority support via a dedicated GIATA team for fast response
  • As a leading travel content provider, GIATA will manage your headache with regards to non-bookable content distribution to OTAs, Metasearch websites, GDSs, Bed Banks, Tour Operators, etc.

5 reasons to choose myGIATA Drive

  1. Save money by feeding all your channels simultaneously.
  2. Save time by avoiding repetitive work.
  3. Optimise and control the quality of your content.
  4. Standardise your content distribution.
  5. Increase your direct sales.


We at GIATA have the world's largest database of hotels and we look forward to assisting you!

We serve various channels with our databases, including both high-street & online travel agencies and tour operators. Many of them have a direct relationship with hotels and have up until now been managing content manually. We help distribution channels that already work with hotels save time and effort on content acquisition.

At the same time, we also serve many third-party wholesalers, bed banks, large Internet search engines and travel portals that need information for the marketing of hotels, but do not have the capacity or ability to acquire the content themselves.

How does myGIATA Drive work?

1. Select your best images
2. Upload
3. Done

Designed for:

- individual hotels
- hotel chains
- channel managers
- marketing organisations

How to upload images?

How to upload images?