Manage all your content in one platform

Improve conversion through content parity

Did you know?

If a hotel’s content is consistent across all OTA channels, direct bookings increase from 8% to 26%. This effect is called “Billboard effect”. 75% of people who book directly on a hotel website first saw the accommodation at an OTA.

Imagine that there was a central platform that allows you to concentrate your visual content management in one place. A platform that saves you time and resources to help you focus on what matters most: customer satisfaction and increased revenue.

GIATA Drive can help you with:

  • the centralized management of all your images
  • permanently up-to-date web presence in your sales channels
  • easier to find online presence
  • effective management of your brand online
We provide you with a continuously updated web page publishing all your hotel descriptive content in common file formats (JSON, XML, Word, JPEG) in up to 24 languages to share your content with any of your partners.


Check out the list of hotel partners who already benefit from GIATA Drive.

Besides the easy to use upload assistant to manage your image content, our dedicated hotel content team will be happy to assist you during all stages of the content distribution.

Get more information on GIATA Drive

Save time and money

Schedule a call with GIATA

GIATA Drive Features

Included Services

GIATA Drive Image Upload Assistant

  • no registration needed
  • automated motif type identification
  • optional room type information
  • unlimited uploads

Descriptions from the Multilingual Hotel Guide

  • factsheet updates with up to 500 attributes
  • semi-automated content generation in up to 24 languages
  • standardized writing style and content structure for optimal online visibility provided by native speaking writers

Unique Hotel Identification – the GIATA Hotel-ID

  • use the GIATA hotel ID as an industry standard hotel identifier
  • all our partners synchronise and publish associated content using the GIATA hotel ID

Wordwide Distribution Services included

  • GIATA Distribution Network through our web services
  • thousands of channels through third party cooperations like ICEPortal media distribution
  • you will receive your own GIATA Drive webpage including a download function providing all of the described GIATA hotel content services for free distribution to any of your partners

What our clients say

Hygiene standards: More relevant than ever!


staysafe label

The internationally-renowned German TÜV SÜD test institute, together with GIATA, the global market leader for hotel information and Flowtify, the German market leader for digital hygiene management, has developed the staysafe label as the first international industry criteria for hygiene in hotels.
Read more about this service