{"id":3060,"date":"2026-04-23T11:12:00","date_gmt":"2026-04-23T09:12:00","guid":{"rendered":"https:\/\/www.giata.com\/?p=3060"},"modified":"2026-04-24T11:52:17","modified_gmt":"2026-04-24T09:52:17","slug":"nachhaltigkeit-messbar-machen","status":"publish","type":"post","link":"https:\/\/www.giata.com\/de\/making-sustainability-measurable\/","title":{"rendered":"Von Nachhaltigkeitsma\u00dfnahmen zu vertrauensw\u00fcrdigen, vergleichbaren Standards"},"content":{"rendered":"<p><strong>Nachhaltigkeit messbar machen<\/strong><\/p>\n\n\n\n<p>Travel for Good needs to be measurable, traceable and transparent. Deshalb unterst\u00fctzen wir Initiativen wie GreenSign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turning-efforts-into-something-credible\">Nachhaltigkeitsleistungen sichtbar und vergleichbar machen<\/h2>\n\n\n\n<p>Das Zertifizierungsprogramm <a href=\"https:\/\/www.greensign.de\/en\/greensign-hotel\/\">GreenSign Hotel<\/a> hilft Hotelgruppen und Einzelhotels dabei, ihre Nachhaltigkeitsbem\u00fchungen in etwas Glaubw\u00fcrdiges, Wertvolles und Vergleichbares zu verwandeln.<\/p>\n\n\n\n<p>Nicht nur ein Versprechen, sondern ein international anerkanntes Zertifikat, auf das sich Reisende, Partner und Investoren verlassen k\u00f6nnen. Nach erfolgreicher Zertifizierung nach dem GreenSign Hotel Standard werden die Nachhaltigkeitsleistungen eines Hotels als vertrauensw\u00fcrdiges Label auf den relevantesten Plattformen der globalen Hotellandschaft sichtbar.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Warum strukturierte Daten entscheidend sind<\/strong><\/p>\n\n\n\n<p>Sowohl im Gesch\u00e4ftsreise- als auch im Freizeitreisesektor entwickeln sich die Anforderungen zunehmend hin zu bewussteren Reiseentscheidungen.<\/p>\n\n\n\n<p>Strukturierte und verifizierte Daten werden dabei zur Grundlage.\nNur so lassen sich Nachhaltigkeitsleistungen konsistent und regelkonform \u00fcber alle Buchungskan\u00e4le hinweg darstellen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Von der Zertifizierung zur Sichtbarkeit<\/strong><\/p>\n\n\n\n<p>Durch die Partnerschaft, <a href=\"https:\/\/www.greensign.de\/en\/greensign-hotel\/\">GreenSign Hotel-Zertifizierung<\/a> Die Daten werden nun kontinuierlich in GIATA Multicodes integriert und bieten eine strukturierte, aktuelle und systemf\u00e4hige Grundlage f\u00fcr den Vertrieb \u00fcber OTAs und Buchungsplattformen.<\/p>\n\n\n\n<p>Das erh\u00f6ht die Sichtbarkeit genau am Punkt der Entscheidung und gibt zertifizierten Hotels einen konkreten Hebel, ihre Nachhaltigkeitszertifizierung aktiv im Markt zu platzieren.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-better-data-better-travel\">Better data. Better travel.<\/h2>\n\n\n\n<p>Bei GIATA sind wir \u00fcberzeugt: Better data creates better travel. Die Zusammenarbeit mit Partnern wie dem GreenSign Institut ist ein wichtiger Schritt, um die Branche weiterzuentwickeln \u2013 mit mehr Transparenz, mehr Pr\u00e4zision und mehr Vertrauen f\u00fcr alle Beteiligten.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.giata.com\/de\/giata-multicodes-hotel-mapping\/\">Warum saubere Hoteldaten den Unterschied machen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.giata.com\/de\/google-ai-mode-hotel-strukturierte-daten\/\">Hospitality neu geschrieben: Wie Googles KI-Modus die Sichtbarkeit von Hotels auf den Kopf stellt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.giata.com\/de\/agentic-ai-reisebuchung-dateninfrastruktur\/\">KI ver\u00e4ndert die Reisebuchung. Es beginnt mit Daten<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.giata.com\/de\/ki-differenzierungsfalle-reisetechnologie\/\">Die gro\u00dfe Verwirrung: Warum KI keine Differenzierung mehr bietet - und Inhalte mehr als nur ein Add-on sind<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.giata.com\/de\/die-zukunft-hangt-von-besseren-daten-ab\/\">\u201cWir sind die Schweiz des Tourismus.\u201d<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nachhaltigkeit sichtbar machen, wo sie z\u00e4hlt. Erfahren Sie, wie GreenSign Zertifizierung und strukturierte Daten Transparenz, Glaubw\u00fcrdigkeit und echten Einfluss auf Reiseentscheidungen schaffen.<\/p>","protected":false},"author":3,"featured_media":3063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[58,56,24,61,60],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-clean-data","tag-data-infrastructure","tag-structured-data","tag-sustainability-certification-for-hotels","tag-sustainability-in-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making Sustainability Measurable in Travel Industry | GIATA<\/title>\n<meta name=\"description\" content=\"Make sustainability visible where it matters. 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