{"id":3417,"date":"2026-09-02T12:21:58","date_gmt":"2026-09-02T10:21:58","guid":{"rendered":"https:\/\/www.giata.com\/?post_type=client_story&#038;p=3417"},"modified":"2026-09-02T15:04:42","modified_gmt":"2026-09-02T13:04:42","slug":"travelport-giata-hotel-mapping","status":"publish","type":"client_story","link":"https:\/\/www.giata.com\/de\/client_story\/travelport-giata-hotel-mapping\/","title":{"rendered":"GIATA x Travelport CETS"},"content":{"rendered":"<h2 id=\"h-2-choosing-the-right-technology-partner-nbsp\" class=\"wp-block-heading\"><em>2.<\/em> Die Wahl des richtigen Technologiepartners&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Integration von GIATA erfolgte mit dem Ziel, den Vergleich und die Darstellung von Hotelangeboten innerhalb von CETS durch konsistenten, hochwertigen Hotel-Content zu verbessern. W\u00e4hrend Reiseveranstalter Preise und grundlegende Informationen bereitstellen, erg\u00e4nzt GIATA diese um standardisierte Hotelbeschreibungen, Fakten und Bilder. So erhalten Reiseberater und Kunden eine verl\u00e4ssliche Grundlage f\u00fcr fundierte Buchungsentscheidungen. Zuverl\u00e4ssigkeit, Spezialisierung und langfristige Konsistenz machen die Partnerschaft seit vielen Jahren zu einem wertvollen Bestandteil des CETS-\u00d6kosystems.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list boxed\">\n<li>Sicherstellung einer konsistenten Datenqualit\u00e4t<\/li>\n\n\n\n<li>Hohe Genauigkeit beim Hotel-Mapping<\/li>\n\n\n\n<li>Nahtlose Integration mehrerer Anbieter<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d3gd9x5cnjm3r1.cloudfront.net\/wp-content\/uploads\/2026\/09\/giata_solution-1024x1024.png\" alt=\"\" class=\"wp-image-3422 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-3-the-solution\" class=\"wp-block-heading\"><em>3.<\/em> Die L\u00f6sung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Integration von GIATA Multicodes erhalten CETS-Nutzer direkt innerhalb ihres bestehenden Workflows Zugriff auf angereicherte und standardisierte Hoteldaten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indem Hoteldaten supplier\u00fcbergreifend gemappt und konsolidiert werden, sorgt GIATA f\u00fcr zuverl\u00e4ssigere Vergleiche, konsistente Hoteldaten und eine zentrale Darstellung aller relevanten Informationen innerhalb eines einzigen Workflows.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-4-the-impact\" class=\"wp-block-heading\"><em>4.<\/em> Die Auswirkungen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seit der Integration von GIATA verzeichnet CETS deutliche Verbesserungen bei der Datenqualit\u00e4t und dem Vertrauen der Nutzer. Das Ergebnis sind effizientere Arbeitsabl\u00e4ufe, eine h\u00f6here Datenkonsistenz und eine Plattform, die auch gro\u00dfe Mengen an Supplier-Daten zuverl\u00e4ssig verarbeitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dank der standardisierten und verl\u00e4sslichen Hoteldaten von GIATA k\u00f6nnen CETS-Nutzer auf konsistente Informationen \u00fcber unterschiedliche Angebote hinweg vertrauen. Das erleichtert den Vergleich von Hotels und unterst\u00fctzt Reiseberater dabei, ihre Kunden fundierter und sicherer zu beraten. Die Partnerschaft besteht bereits seit 2007 und hat GIATA zu einem festen und verl\u00e4sslichen Bestandteil der CETS-Plattform gemacht.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"boxed wp-block-paragraph\"><strong>Zusammenarbeit mit GIATA seit<\/strong> <em>2019<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d3gd9x5cnjm3r1.cloudfront.net\/wp-content\/uploads\/2026\/09\/impact_giata-1024x1024.png\" alt=\"\" class=\"wp-image-3423 size-full\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-5-looking-ahead\" class=\"wp-block-heading\"><em>5.<\/em> Der Blick nach vorn<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mit der zunehmenden Bedeutung von k\u00fcnstlicher Intelligenz und Personalisierung werden strukturierte und verifizierte Daten zu einer zentralen Voraussetzung f\u00fcr relevantere Empfehlungen sowie effiziente und skalierbare Automatisierung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Hintergrund stellt GIATA die Datenbasis bereit, die konsistente und vergleichbare Hoteldaten \u00fcber unterschiedliche Supplier hinweg sicherstellt. Dadurch werden zentrale Plattformfunktionen wie Suchqualit\u00e4t, pr\u00e4zises Hotel-Mapping und zuverl\u00e4ssige Angebotsvergleiche unterst\u00fctzt \u2013 und bessere Buchungserlebnisse erm\u00f6glicht, auch wenn die Technologie f\u00fcr den Endnutzer unsichtbar bleibt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Travelport CETS uses GIATA to bring consistency to complex supplier data, enabling more reliable hotel comparisons, efficient workflows and confident booking decisions at scale.<\/p>","protected":false},"featured_media":3234,"template":"","class_list":["post-3417","client_story","type-client_story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Travelport Case Study: Standardizing Content at Scale | 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