In travel distribution, precision is everything. But behind many booking platforms, there’s a quiet issue that continues to erode performance: duplicate hotel listings.

At first glance, duplicates may seem like a minor data inconsistency. In reality, they create friction across your entire ecosystem, from search and comparison to booking and post-sale operations. And as distribution grows more complex, the cost of that friction compounds.

Where duplication begins

Online travel platforms aggregate content from hundreds of suppliers, each with their own identifiers, naming conventions, and data structures. As a result the same property can appear multiple times across your system:

• Slight variations in hotel names
• Inconsistent addresses or location data
• Multiple supplier IDs for one property

Without a unified reference point, your platform treats these as separate entities. But your users don’t.

Learn how to eliminate duplications →

The operational ripple effect

Duplicate listings don’t stay isolated, they cascade across your entire operation.

1. Fragmented search results Instead of one clear listing, users see multiple versions of the same hotel. This dilutes visibility, complicates comparison, and weakens decision-making.
2. Pricing inconsistencies Different suppliers may offer different rates for the same property. Without proper mapping, these appear as separate listings rather than comparable offers, making your platform feel unreliable.
3. Increased booking errors When property data is mismatched, bookings can be assigned incorrectly. This leads to manual intervention, compensation costs, and customer dissatisfaction.
4. Reduced conversion rates Clarity drives confidence. When users are unsure which listing to trust, they hesitate or leave.
5. Compromised AI performance AI-driven search and recommendation engines rely on clean, structured data. Duplicate entries distort signals, reduce relevance, and limit personalization capabilities.

Why traditional fixes fall short 

Many platforms attempt to solve duplication internally:

• Manual mapping efforts
• Rule-based matching
• Partial supplier alignment

But these approaches don’t scale. As your inventory grows, so does the complexity. New suppliers, new properties, and constant updates make it nearly impossible to maintain accuracy over time. What’s needed is not just correction but a foundational layer of consistency.

From fragmentation to a single source of truth

The solution starts with one principle: one property = one identity. GIATA Multicodes provides exactly that.

As the world’s largest hotel mapping database, it assigns a unique GIATA ID to each property and maps it across supplier systems, creating a consistent reference point across your entire inventory.

This transforms how your platform operates:

• Deduplicated listings: One hotel, one presence
• Aligned pricing: Comparable offers across suppliers
• Clean search results: Clear, trustworthy user experience
• Reduced errors: Accurate booking assignments
• AI-ready data: Structured inputs for smarter recommendations from LLMs

Behind the scenes, this mapping is continuously maintained, combining machine learning, digital fingerprinting, and human verification to ensure long-term accuracy.

Learn how to eliminate duplications at scale →

The downstream impact on performance

When duplication is eliminated at the data level, the benefits extend across every layer of your business:

• Stronger conversion rates through clearer decision paths
• Lower operational overhead by reducing manual corrections
• Improved partner trust with consistent, reliable listings
• Scalable growth without increasing data complexity

Most importantly, it enables you to move from reactive fixes to proactive optimization.

Precision that drives results

At GIATA, we turn fragmented data into meaningful connections. By eliminating duplication at its source, we help OTAs and travel platforms build a reliable foundation, one that supports better decisions, stronger performance, and future-ready innovation. Because in a data-driven travel ecosystem, precision isn’t optional. It’s what turns complexity into opportunity.

Learn how GIATA Multicodes helps you for seamless booking experiences →

Key Takeaways

• Zeus Hotels & Resorts is growing rapidly but faces challenges like slower workflows and increased risk of errors.
• They adopted GIATA’s solutions to centralise content management and streamline distribution.
• This approach resulted in significant time savings, consistent content, and a stronger brand presence.
• Zeus Hotels & Resorts prepared for future growth with technology at the core of their strategy, aiming for clean, structured data.
• Ultimately, they transformed their operations to enable frictionless growth and improved productivity.

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A Brand on the Rise

Growth is exciting. But without the right foundation, it quickly becomes overwhelming. For Zeus Hotels & Resorts, growth was the easy part. Managing it was where things got complex.

Zeus Hotels & Resorts is celebrating a decade of success in the European hospitality industry, with more than 4,000 rooms across Greece, Cyprus, Romania and Italy. With a strong focus on luxury stays, local experiences, and sustainability, the group is evolving into a global hospitality brand – one that reflects the expectations of modern travelers.

And if you’re growing rapidly like Zeus Hotels & Resorts, you’ll recognize what comes next. Rapid growth comes with a hidden cost. Because expansion doesn’t just bring opportunity – it puts pressure on your systems, your teams, and your data to keep up.

The Challenge

Every new property brought new content. Every new partner required new updates.
And suddenly, what should have been progress started to feel like repetition.

The result?

• Slower workflows
• Increased risk of errors
• Limited scalability

Learn how GIATA Drive removes the friction →

We are a chain that is continuously evolving… new hotels, new material, new people – it was a real cartwheel.

The Solution: one source of truth

Zeus turned to GIATA to bring structure to their manual workload. With GIATA DRIVE’s distribution infrastructure, they moved from fragmented updates to a centralized, consistent flow of information across all channels.

What stood out wasn’t just the technology but the partnership. By implementing GIATA’s solutions, Zeus Hotels & Resorts gained control over their content, without adding complexity to their operations.

The tool itself is a bright idea… and the GIATA team are people who value and respect their product and their partners.

Liana Tampourea, Director of Sales Key Accounts, Zeus Hotels & Resorts

The impact: from manual effort to momentum

The difference was immediate and tangible. Instead of repeating the same tasks for every contract and every partner, teams could focus on what actually drives value. Improved productivity, consistent and accurate content, and greater visibility across channels… all contributing to stronger brand value.
And the human impact? What once brought GMs close to tears over hours of manual input now brings smiles and the relief of knowing it only has to be done once.

Key outcomes:

• Significant time saved across teams
• Consistent, accurate content across all sales channels
• Reduced manual workload
• Stronger brand presence and exposure

I would recommend GIATA to every other hotel. No matter if you are a 4, 5 or 7* – GIATA hosts you as part of the worldwide league of hospitality.

Liana Tampourea, Director of Sales Key Accounts, Zeus Hotels & Resorts

Built for what’s next

For Zeus, this wasn’t just about solving today’s challenges. It was about preparing for the future. With a dedicated Director of Digital Transformation, their direction is clear: technology is central to their growth strategy. And GIATA provides the foundation for that journey. Clean, structured data that scales with ambition.

Inspired?

Zeus Hotels & Resorts didn’t just streamline their operations. They unlocked the ability to grow without friction. Because when your data works seamlessly behind the scenes, your entire business moves forward with confidence.
That’s the power of precision. Learn how GIATA Drive helps you scale. →

The Sound of ITB Was Familiar

If you want to understand the global travel industry in just a few days, you should go to ITB Berlin.

Walk through the halls early in the morning and you’ll hear dozens of languages before you’ve even reached your first meeting. Coffee cups in one hand, laptops in the other. People greeting partners they haven’t seen since last year. Others meeting for the first time, already discussing collaborations, partnerships, and new ideas. Every stand has its own little story unfolding.

And somewhere between those conversations, something interesting always happens. Ideas move forward. For us at GIATA, this year’s ITB carried an extra layer of meaning. While the industry gathered once again in Berlin to talk about the future of travel technology, we were also celebrating something special ourselves.

30 years of GIATA

Thirty years of working with travel data. Thirty years of partnerships across the industry. Thirty years of helping connect travel around the world.

So when the doors opened on the first morning of ITB Berlin 2026, our stand quickly became what we had hoped for, a place where people could meet, talk, reconnect, and sometimes just ttakke a a breathe for a moment in the middle of a very busy exhibition.

Looking back now, the three days passed incredibly fast. But a few moments really stayed with us.

The Doors Opened and the Stand Never Really Emptied

From the first morning, it became clear that this ITB would be a busy one. Our calendars were already full of scheduled meetings, but what we didn’t expect was how many unscheduled conversations would happen in between.

Partners, customers, and industry friends from all corners of the world stopped by. Some came to talk learnd more about our products, partnerships, or upcoming projects. Others simply came by to say hello after not seeing each other in person since the last ITB. Sometimes a five-minute catch-up would turn into longer discussion about new ideas.

Travel tech might be built on APIs, platforms, and data pipelines, but the industry itself is still very much built on relationships. And over three days, we had a lot of them.

The Travel Tech Café: A Familiar Meeting Point

One part of our stand that has become a tradition over the years is the Travel Tech Café, which we organize together with the ITB team. If you’ve attended ITB’s Travel Tech hall before, you’ve probably seen it. Over time, it has become a familiar meeting point for many people in the industry. A place where conversations continue after meetings, where partners reconnect, and where new introductions happen naturally.

What it actually became was a natural networking space, one of the liveliest corners of the hall. Throughout the day, the café was constantly filled with people catching up, discussing ideas, or simply taking a short break between sessions. At almost any moment, you could hear multiple conversations happening at once, often in different languages.

That’s exactly what the Travel Tech Café has always been about: creating a space where the travel tech community can meet, exchange ideas, and keep the conversations going beyond scheduled meetings.

The Soup Tradition That Everyone Looks Forward To

Another small tradition at our stand that many visitors now expect each year is our daily soup lunch. Around noon, we serve fresh soup as a quick and easy lunch option for people moving between meetings. ITB days are usually packed with back-to-back appointments, so having something warm, simple, and fast has become a welcome pause for many visitors.

Over the years, it has turned into one of those small stand rituals that people remember. This year was no exception, many guests returned during lunchtime, often saying they had been looking forward to it again.

It’s a simple idea, but it always creates a nice moment in the middle of a busy exhibition day. People gather around, grab a bowl, and continue their conversations in a slightly more relaxed way.

The Happy Hour That Turned Into Controlled Chaos

The first evening we hosted a Travel Tech Happy Hour at the stand with our partners Nezasa and AerTicket. We expected a relaxed networking moment. What happened instead was “a full house”. Within minutes, the stand became so crowded that moving from one side to the other required a bit of creativity. Our waiters tried their best to circulate with cocktails and snacks. But at some point the crowd made that mission nearly impossible.

So the event naturally turned into a self-service happy hour. People grabbed drinks themselves, conversations started everywhere, and the entire stand felt more like a spontaneous industry gathering.

To celebrate 30 years of GIATA, we also had anniversary cupcakes. Let’s just say: if you managed to grab one, you were among the lucky few. They disappeared surprisingly fast.

Three Days of Momentum

Often at large events, the first day is the busiest. This year, however, the energy never really slowed down. Day two felt just as busy as day one. Day three continued with the same pace.

Our team moved from meeting to meeting, conversation to conversation, barely finding time to catch a breath. But that’s exactly the kind of problem you want to have at ITB. What stood out most in those conversations was how central precise data has become in travel technology discussions. Which made the next moment particularly fitting.

A Simple Message From the eTravel Stage

On the afternoon of the third day, our CEO Mathis Boldt took the stage at the ITB Berlin Convention’s eTravel Stage. His keynote focused on one of the biggest topics currently shaping the industry: AI in travel technology. But instead of focusing on hype, he talked about the foundation behind it.

Your AI feature is only as good as your data.

It’s a simple statement, but an important one. As companies explore AI-powered tools and services, the real value still depends on something more fundamental: precise, structured, and well-maintained data.That’s exactly the space where GIATA has been working for the past three decades.

What Stayed With Us After ITB

Now that the halls are empty again and everyone has returned home, one thought keeps coming back. ITB is always about travel. But the real story is still the people. The conversations between meetings. The unexpected introductions. The ideas that appear somewhere between a coffee, a quick lunch, and a crowded happy hour.

For us, ITB Berlin 2026 was a celebration of 30 years of GIATA, a week full of inspiring conversations, and a reminder of how strong the travel tech community really is.

To everyone who visited our stand, joined the happy hour, shared a bowl of soup, or simply stopped by to say hello. Thank you for being part of it. Looking forward to continuing the conversations.

Let’s Connect for the Future of Travel.

The best time of the year is right around the corner and this one’s extra special. In 2026, ITB Berlin celebrates its 60th anniversary. At the same time, we mark 30 years of powering global travel technology from our hometown.

We’d love for you to join us to see what’s next in hotel mapping solutions, AI individualization, and sharing your hotel data from a single source of truth.

Whether you’re a hotelier, OTA, tour operator or tech partner, we’ve got the tools to turn your data into action.

Travel Tech Happy Hour

30 Years of GIATA: From Accuracy to Aperitifs

GIATA is turning 30, and we’re celebrating where it all began: our hometown.
Celebrating three decades of precision, partnership, and possibilities.

GIATA marks three decades in the travel tech and we’re throwing a party worthy of the milestone. And because no celebration is complete without a toast…

Join us at GIATA Stand for an evening packed with energy, great music, and even better company. A live DJ will set the vibe, drinks will be flowing, and delicious food will keep you fueled as we toast to three decades of innovation, partnerships, and unforgettable moments.

We’re looking forward to welcoming you together with our partners Nezasa and AERTiCKET.

GIATA invests in “The 101 Besten” – Thomas Maechler appointed CEO 

Carsten K. Rath and David Rath, founders of the Institute for Service and Leadership Excellence AG (ISLE AG), are welcoming Berlin-based travel tech company GIATA GmbH as a strategic investor. ISLE AG is the parent company of the renowned hotel ranking “The 101 Besten”.

GIATA is a leading provider of hotel data and content solutions for the global travel and hospitality industry. It is joining ISLE AG as a strategic partner. At the same time, Carsten K. Rath will step back from operational management, handing over CEO responsibilities to Thomas Maechler as of February 1, 2026. Rath will continue to support the company as Chairman.

Berlingen/Berlin, Januar6 16, 2026 – The success story of ISLE AG, the company behind the established hotel ranking “The 101 Besten”, is entering a new phase. GIATA Group is joining as a strategic partner and investor. This marks a significant step in the digital evolution of the brand. While “The 101 Besten” has traditionally focused on publishing and events, its offering will now expand into digital formats. Moreover, the brand will scale internationally. The goal is to grow beyond the DACH region and unlock new target audiences and markets across the global hospitality industry.

“GIATA operates one of the most comprehensive hotel databases worldwide. It is deeply rooted both in the DACH region and in key global source markets. As a result, this creates an opportunity for greater visibility and international relevance across the hospitality industry,” says Carsten K. Rath. Rath will remain closely involved as the Chairman of “The 101 Besten”, supporting its continued expansion.

Thomas Maechler appointed CEO – full team remains in place

As part of GIATA’s investment, Carsten K. Rath will hand over operational leadership to Thomas Maechler on February 1, 2026. The Swiss national will assume the role of CEO and join the Board of Directors. Mathis Boldt, CEO of GIATA Group, will take over as Chairman of the Board. “I hired Thomas Maechler in September 2025 and was able to bring him on board. He is the ideal choice for this role,” says Carsten K. Rath.

Maechler brings decades of international experience in luxury hospitality. After graduating from the École hôtelière de Lausanne and gaining experience at The Peninsula Hong Kong, he moved to New York in 1996. There, he worked at Four Seasons The Pierre and Swissôtel The Drake. Back in Switzerland, he worked as a consultant for the Swiss Society for Hotel Credit (SGH). He then became General Manager and later owner of the Beau-Rivage Hôtel Neuchâtel. He has also been a member of Relais & Châteaux and served as Board Member and Vice President of Swiss Deluxe Hotels. In addition, Maechler is widely regarded as one of the most well-connected professionals in the industry.

“I am excited by the opportunity to build on the success of Carsten K. Rath, his son David, and their team. While bringing new momentum together with GIATA, we aim to further internationalise ‘The 101 Besten’. We also plan to create new digital growth opportunities for hoteliers, and deliver additional value,” says Thomas Maechler.

Johanna Seiler, a long-standing operational leader of “The 101 Besten” will continue to lead the team as COO. “Johanna Seiler’s work is an integral part of the success of ‘The 101 Besten’. It was important to us that the entire team remains in place. This continuity is a strong signal of stability and ensures a professional transition,” adds David Rath.

Combining objective methodology with technological excellence

With GIATA’s strategic investment, a unique combination of objective ranking methodology and technological excellence is being created on a global scale. Awarded hotels benefit from fair, independent visibility, especially in the luxury segment. Here, global reputation is essential.

“A credible ranking builds trust and visibility among potential guests and has a measurable impact on demand and bookings, both directly on hotel websites and through AI-driven and indirect distribution channels. Together, we are laying the foundation for a global benchmark that opens new growth opportunities for hoteliers. At the same time, we are providing transparency for travellers. With ‘The 101 Besten’ we are already developing international rankings and data-driven formats that will set new standards in the travel industry.” says Mathis Boldt, CEO of GIATA Group and adds: “My sincere thanks go to Carsten K. Rath and his son David for their trust and close collaboration since summer 2025. What they have built over the years is truly impressive. I look forward to shaping the future together with Carsten K. Rath, Thomas Maechler, and Johanna Seiler. We aim to establish ‘The 101 Besten’ on a global scale.”

Overview

Zafiro Hotels, a premium hotel group with 14 resorts in Mallorca and Menorca, is known for blending Mediterranean charm with upscale hospitality. Their legacy is built on warm hospitality, careful attention to detail, and a constant pursuit of service excellence. 

Zafiro Hotels combine high-quality facilities, refined gastronomy, and unique spaces designed to meet the needs of different types of travelers. From family-friendly resorts to adults-only escapes, each property is tailored to offer a distinctive yet consistently high-quality experience. Their goal has always been to deliver both quality and consistency at every touchpoint with guests, partners, and platforms alike. 

However, managing hotel content across multiple distribution channels was creating unnecessary friction and putting guest expectations at risk. 

The Challenge

Before working with GIATA, Zafiro Hotels was facing a major hurdle: maintaining consistent, accurate content across an expanding partner network. Each distribution platform had its own format, and updates were being done manually. This not only consumed significant time but also opened the door to outdated or incomplete content reaching potential guests. 

See how GIATA Drive removes the friction →

Manual management of descriptions, images, amenities, and updates required a lot of time and increased the risk of errors. This could affect visibility, conversion, and  especially the guest experience before arrival.

The Solution

Zafiro Hotels turned to GIATA for a centralised, automated approach to content distribution. They adopted GIATA Drive, a solution built specifically for hoteliers to: 

• Automate content delivery to all connected partners 
• Ensure consistent and updated descriptions, amenities, and images 
• Eliminate manual updates and reduce duplicate work 

GIATA Drive gave the power to control how their brand is presented globally, from a single source of truth. 

The Results

The impact was immediate. The Team reduced the time spent on content management, particularly during seasonal changes or renovations. With clearer, more structured information being sent to partners, guest expectations became easier to manage and easier to exceed. 

• More consistent digital presence across all markets 
• Fewer content-related errors and partner inquiries 
• Positive feedback from distribution partners on content quality 
• Increased operational focus on strategic initiatives over manual tasks 

We now spend less time on manual  tasks and more on strategic initiatives. GIATA brings both operational efficiency and peace of mind.

Why It Worked

Zafiro Hotels succeeded by turning complexity into clarity. With GIATA, their invisible infrastructure became a visible advantage. Clean, verified, and up-to-date data now flows effortlessly to partners, enhancing booking experiences and trust.

What’s Next

Looking ahead, Zafiro Hotels plans to build on this foundation. They are exploring deeper integrations and richer multimedia distribution  to stay at the forefront of digital hospitality. Their goal is simple: elevate every touchpoint, starting from the first click.

Inspired?

Whether you’re managing 5 properties or 50, GIATA helps bring order to the chaos of hotel content. Discover what seamless, scalable content distribution could look like for your brand.

How can Travel adapt in real time.

Travel is changing. Fast. And not just in how people move but how they plan, search, decide, and experience. AI adoption in hospitality is not a future disruptor. It’s already here, forcing us to rethink how we deliver personalization, ensure data accuracy, and elevate the entire guest journey.

But it’s not about having data. It’s about having Relevant data. And AI’s role is turning content chaos into real-time clarity. Accurate. Relevant. Personalized.

So if you’re wondering how to make your hotel content future-ready (and present-perfect), you’re in the right place. The new competitive edge will be the invisible infrastructure behind travel tech.

Yesterday’s advantage is today’s expectation. Travelers don’t just browsing, they’re curating their journeys. They want control without complexity.

The Shift

Yet 56% of global travelers think travel feels more complex than it did a decade ago. And that complexity comes with digital fatigue: On average, travelers view 141 pages of travel content in the 45 days before booking. In the U.S., that number spikes to 277 pages. It’s not just content, it’s overload.

Meanwhile, millennials and Gen Z travellers are setting the pace. They’re spending more, moving faster, and expecting Hoteliers to keep up. Their most-haves? Relevant content, not noise. Real-time recommendations, not last month’s offer. That means static listings and outdated descriptions are not visible anymore. AI-driven data isn’t a nice-to-have. It’s the new filter for visibility.

The Invisible Start

Most booking journeys don’t start with a picture, they start with a search engine. And search engines favour certain, structured, and complete hotel content. And the way we search is shifting.

Travelers are discovering the options instead of choosing them.Here is the twist: nearly 3 in 5 travellers don’t know where they want to go when they start planning. That means relevance isn’t just competitive, it’s decisive. The opportunity to be discovered comes from optimized, AI-ready infrustructure. Clean, consistent, and enriched content is silently powerful. If your content isn’t optimized for discovery, it won’t be discovered at all. Most booking journeys don’t start with a picture, they start with a search engine. And search engines favour certain, structured, and complete hotel content. And the way we search is shifting. Travelers are discovering the options instead of choosing them.

So we’re going further. Individually matched. Instantly surfaced. Infinitely scalable.

Travelers no longer need to see everything. They need to see what fits them. The same listing should speak differently depending on who’s looking. So one traveler wants quiet, candles, and robes. Another needs fast Wi-Fi, early gym access, and coffee to go.

Relevance isn’t volume in these days it’s resonance. Delivered in the right moment, to the right intent.

The Personal Match

Generic listings won’t convert the next generation of travellers. Personalization is now the highest expectation across hospitality, ranked top shift in customer expectations at 31%, influencing both conversions and loyalty. And it’s not personalization at check-in. It’s at discovery.

That’s where AI steps in and matching real-time guest intent with real-time hotel relevance.

What does this look like?

• A traveler who loves butique hotels with a gym.
• A family searching for kid friendly amenities.
• A solo Gen Z nomad looking for coworking vibes and wellness packages.

If your content doesn’t make that match instantly, you’ve already lost them. Your content should tell them, “This was made for you” And without them needing to ask.

Real-Time or Relegated

Content needs to keep the pace with travellers. Because they’re not waiting.
In a space where 25% of travelers visit an OTA on the day of booking and spend over 303 minutes with travel content in the weeks leading up, your content can’t lag behind.
The traveller journey moves from inspiration to booking in an average of 71 days, but decision-making accelerates sharply near the end. If your content can’t update in real time, it falls out of alignment with experience expectations, availability, pricing, amenities.

AI-ready content distribution solves this not with more data, but with data that’s ready to act. Structured and standardized content flows seamlessly across all sales channels, from OTAs to Travel Agencies.

From Data to Impact

We’ve spent decades refining the structure of hotel content. GIATA has been the silent engine behind the scenes ensuring accuracy, syncing updates, and eliminating errors at scale. But today, the stakes are higher. So we’ve evolved to help hoteliers do more than manage content. That means:

• Real-time content delivery
• AI-optimized hotel data
• Multilingual consistency in 25 languages
• Automatic distribution to over 21,000 partners

Because in a world of infinite scrolls, being seen at the right moment matters more than ever.

Ready to Adapt?

We’ve spent decades refining the structure of hotel content. GIATA has been the silent engine behind the scenes ensuring accuracy, synciAI adoption in hospitality is rising. The world’s best hotel experience doesn’t matter if your data can’t deliver it. AI is not being held back by lack of enthusiasm in Travel industry but by limited knowledge and capability. The most cited barrier in a latest study show that it is because of poor knowledge of available AI solutions (39%). But that gap is where leadership begins.
AI won’t replace hoteliers but it will empower the ones who adapt it wisely. And AI integration in hospitality isn’t just a software plug-in. It’s a foundational layer of digital strategy that must align with long-term business goals.

The real question is: Will your hotel content be ready when your next guest starts searching?

Invisible Infrastructure, Visible Transformation

When you’re one of Italy’s largest hotel chain, consistency is a necessity. Mangia’s has built a strong legacy as a hospitality brand with a portfolio of 16 exclusive properties and over 3,800 rooms across Sicily and Sardinia. Strategic partnerships with Hilton and Marriott have strengthened their position in the market, allowing them to continuously evolve through renovations and new openings.

The expanding Group found itself facing an increasingly familiar industry challenge: how to keep property content accurate, up to date, and perfectly synchronized across a growing multiple network of distribution channels.

They needed a fix. Not a patchwork. Something foundational.

The Content Struggle: Beautiful Properties, Disconnected Data

Mangia’s properties are curated with care, from biophilic design to Mediterranean authenticity. But behind the scenes, their content infrastructure told a different story.

The properties shone with Mediterranean elegance, yet the digital story behind them struggled to keep pace. Descriptions varied across channels. Images weren’t always the latest. Duplicate listings surfaced. And manual updates demanded more time than they should. Also leaving space for small errors to slip into the booking journey.

The more Mangia’s grew, the harder it became to manage content manually. The expanding partnerships with Hilton, Marriott, and a newly launched digital tour operator (MDestinations) only increased the pressure in terms of keeping their data accurate.

The problem wasn’t the scale. It was structure. See how GIATA Drive removes the friction →

Entering GIATA: One Platform. All Channels. 

Following an industry recommendation, Mangia’s turned to GIATA.  

Why Giata? They didn’t just need a content management tool. They needed an infrastructure, a system that would quietly but powerfully ensure consistency acroos all sales platforms.

Reliable, efficient, and scalable – GIATA is a key partner in our digital growth journey.

Gaetano Scancarello | Senior Marketing Manager

Implementation That Made the Difference

Onboarding was swift and supported. The GIATA team handled technical integration and training with ease.

Now, when Mangia’s opens a new property or repositions a resort, getting it listed across channels takes days instead of weeks. The 2025 reopening of Mangia’s Sardinia Resort was the perfect example. What once took dozens of uploads and partner follow-ups now happens seamlessly.

The Results: Time Saved, Accuracy Gained 

The impact was immediate:

• 60% less time spent on manual updates
• Clean, consistent content across every channel
• Fewer manuel errors, faster launches
• A more agile marketing and commercial team
• Happier distribution partners

GIATA Drive didn’t just save Mangia’s time. It unlocked scale without chaos.

They’re always ready to help. We truly appreciate their responsiveness and expertise.

Gaetano Scancarello | Senior Marketing Manager

The Future Is Structured (and AI-Ready)

Mangia’s isn’t stopping. Their new platform, MDestinations, is already leveraging AI to help travel agents build customizable packages. With GIATA powering content accuracy behind the scenes, Mangia’s can focus on smarter personalization, deeper connections, and continued growth.

GIATA Drive brings structure, efficiency, and consistency to content distribution. Three essential things in today’s multi-channel hospitality environment.

Mangia’s has always curated exceptional hospitality; our goal was to ensure the world could see it clearly. Nothing energizes us more than enabling the true value of their properties to reach more travelers, making it simple for them to choose and enjoy the Mediterranean’s finest.

Cristian Boiangiu | Director Sales, Hospitality Solutions 

Two Years Running

Some industry awards mark a milestone. This one confirms a movement. For the second consecutive year, GIATA Drive has been named the #1 Listings Management Solution at the 2026 HotelTechAwards by HotelTechReport — the most trusted benchmark in global hotel technology software. In fact, it’s back-to-back. This was verified by real users. And it’s more relevant than ever.

What the HotelTechAwards actually measure

Often called “the Grammys of hotel tech,” the HotelTechAwards aren’t decided by a panel or a popularity vote. Rankings are based on verified reviews from hotel professionals worldwide. They are also weighted alongside integration performance, customer support quality, and overall market presence.
That makes this recognition meaningful in a specific way: it comes directly from the people using hotel technology to run their business every day.

Why hotel content management has never mattered more

The pressure on hotel distribution teams has shifted.
Travelers no longer search in straight lines. AI-powered search, metasearch platforms, and OTA algorithms are pulling hotel data from hundreds of sources simultaneously. Inconsistent or outdated content gets filtered out before a traveler ever sees it.
For most hotels, the core challenge isn’t visibility. Instead, it’s consistency at scale.
Managing hotel listings across 500+ distribution channels — each with its own format, image requirements, and content standards — is time-consuming, error-prone, and difficult to maintain without the right infrastructure. As a result, there is fragmented data, reduced trust, and lost bookings.

How GIATA Drive turns hotel data into a distribution advantage

GIATA Drive was built around a single principle: your hotel content should work harder, not your team.
By centralising hotel information in one source of truth, GIATA Drive enables properties and hotel chains to distribute accurate, up-to-date content across their entire channel mix. This happens automatically, consistently, and at scale.

For hotel revenue and distribution teams, that means:

• Fewer manual updates across disconnected systems
• Faster time-to-live on new channels and OTA partnerships
• Consistent hotel listings across every touchpoint where travelers search
• Stronger conversion rates driven by accurate, complete property content
• Readiness for AI-driven search — where structured, verified data is the new ranking signal

The infrastructure behind modern hotel distribution

Since 1996, GIATA has been a foundational layer of global travel technology — connecting hotels, OTAs, tour operators, bed banks, and GDS providers through verified hotel data and the GIATA ID, the global standard for hotel mapping and content consistency.
As AI reshapes how travellers discover and book hotels, the role of structured hotel data is expanding. GIATA Drive is designed for exactly that shift. It gives hotels the data infrastructure to not just manage their content, but also activate it across every channel where it matters.
Because in travel distribution, the hotels that win aren’t just the ones with the best product.
They’re the ones whose data shows up — accurately, everywhere, every time.

About Hotel Tech Report HotelTechReport is the global authority in hotel technology, trusted by more than 1.8 million hospitality software buyers annually. The platform helps hotel professionals make smarter technology decisions through verified reviews, expert analysis, and data-driven product comparisons.

Every travel journey has its make-or-break moments. The first mile from the airport. The final dash back before your flight. And the coordination required in between. That’s where Suntransfers steps in. Building the critical connection between airports and hotels, turning those in-between miles into stress-free transitions.

Suntransfers brings together supply from trusted local transport providers and distributes it through both B2C and B2B channels. Providing clear connections, accurate pricing, and a travel experience that feels effortless.

But one issue stood in the way of that seamless experience: hotel mapping.

Like many in the travel ecosystem, Suntransfers was juggling content discrepancies, destination mismatches, and manual work trying to align hotel mapping across partners and suppliers. The impact? Operational slowdowns and missed opportunities.

That’s where GIATA came in. 

GIATA Multicodes: Making Complexity Invisible

Behind the scenes, Suntransfers platform unifies availability, pricing, booking flows, and real‑time operations. Ensuring reliable, end-to-end journeys that feel seamless to the traveler. It’s a dynamic system where accuracy must be constant.

“GIATA immediately added value because many of our partners were already using it, reducing friction in mapping. Integration was smooth, and it enabled us to match hundreds of thousands of hotels almost instantly,” Suntransfers shared.

This wasn’t just a technical upgrade, it was a strategic leap. GIATA’s structured, hotel mapping solution allowed Suntransfers to eliminate guesswork and deliver confidence across every channel.

The Power Behind the Scene 

With GIATA’s infrastructure, Suntransfers now ensures accurate availability and pricing, no matter where a booking originates. Fewer mismatches. Faster partner onboarding. And a measurable boost in booking accuracy.

The internal impact was immediate. “It has greatly reduced the manual work required to manage hotel data… GIATA has helped eliminate that friction and improved the reliability of what we present to customers and partners,” they said.

Both the supply and sales teams noticed the difference. Integrations are faster. Go-to-market timelines are shorter. And behind the scenes, everything just works.

Where Mapping Meets Momentum

Suntransfers’ success reflects a broader truth in travel tech: the most powerful systems are often the ones that stay invisible. By integrating GIATA’s hotel database, they’ve transformed what was once a manual, error-prone process into a clean, automated engine. The result? Greater scalability, smoother operations, and a behind-the-scenes partner quietly powering the reliability their users feel.

As AI continues to reshape the travel landscape, structured data like GIATA’s becomes more than a foundation. It becomes a forward-looking engine. From demand forecasting to proactive issue resolution, Suntransfers is now equipped to move not just faster, but smarter.

What This Means for the Industry

Suntransfers’ journey is a reminder: accuracy is not a detail, it’s a differentiator.

When the infrastructure is solid, everything flows better. Partners collaborate with less friction. Customers get what they expect. And growth comes without compromise.

At GIATA, we believe the best technology should be quiet, trusted, and always future-ready. Because when data just works, so does everything else.