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Presse Artikel GIATA

GIATA uniquely identifies its 500,000th property

With its own unique global hotel identifier, the GIATA Code has become the recognised standard for identifying properties for many CRS, GDS, OTAs and other key industry players worldwide. The full press release includes the statement of the Director Hotel Distribution at Amadeus Peter Waters.

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Phone: +49 (0)30 420 265 0

Fax: +49 (0)30 420 265 19

Did you know that, on average, a 4-star hotel in London can be represented by over 80 suppliers with over 120 different booking codes?

Replicate that scenario for over 500,000 properties worldwide, and you can imagine the effort required to match availability responses or information from over 480 suppliers to the same property.

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